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10 tips to spot a fake Rolex

Posted 3 years, 2 months ago


Used Rolex watches are big business for unsavory sellers. What's real and what's fake? That's what buyers need to know. "The question is simple but the answer is seldom easy," says Avi Dayan, an international expert on used Rolex watches. "Trickery and deceit is the hallmark of those who peddle phony Rolex watches." The finest Rolex detectives 'know the devil is in the details,' says Dayan. "When the pros inspect a watch their attention is always focused on the little things most people would never notice."

International expert on used Rolex watches, Avi Dayan offers 10 tips for telling a real Rolex from a fake.

10 tips that tell a real Rolex from a fake


1. They have never manufactured a watch with a see-through case. If you see a glass-back case on a watch, move on. You're not looking at a Rolex.

2. Rolex has never fabricated a case or a band with even the smallest amount of rubber. You know it's a fake if you feel rubber.

3. Skeleton dials display the moving parts of a timepiece. They have never made a skeleton dial.

4. Oyster Perpetual watches always have a screwed-back case - never a pop-up.

5. Oysters are fabricated of steel, gold or platinum. Chrome or chrome-plate is never used.

6. Only men's full-size watches have day and date features.

7. The case of a President is platinum, 18-karat yellow or white gold - never steel or two-tone stainless and gold.

8. Rolex watches are not gold-plated - ever. When it comes to gold, a Rolex is either 14 or 18-karat gold.

9. Surprise, surprise. Rolex does indeed, make a quartz movement watch - the perpetual Oyster. But, be careful before you buy. Quartz movement comprise fewer than 10% of all Perpetual Oysters. The other 90% are conventional automatic Rolex movements.

10. They are a Swiss company that has in years past manufactured watches in various other countries including the U.S, Mexico, Italy and Venezuela - but never China. A "Chinese-made Rolex" is a genuine fake.

Avi Dayan has owned San Francisco-based A&E Watches for more than 16 years.

Also, check out things that you can do to protect yourself:


1. Never buy a watch on the street.

2. Never buy used Rolex watches from an Internet dealer - unless he also operates a brick and mortar store situated in a secure, respectable location.

3. A customer always should always have the option to visit the proprietor's store and personally inspect a watch. A used Rolex, like a new one, should always come with a warranty.

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Readers Comments (17)

hickup says 3 years, 2 months ago:
I have a fake Rolex, too. I've bought when I was in Shanghai, China. I wear it all the time and it is pretty cool.
Mehmet Derin says 3 years, 2 months ago:
It is a brilliant article. Very informing and enlightening. I'm have a watch shop also. I sell original Rolex in my store. All of them are genuine. The most important part is that my shop is in Istanbul, i mean in Turkey! I have a lot of friends who have watch shops that sell original Rolex. So i strongly disagree with your statement about "Never buy Rolex in Turkey even if the dealer has a storefront presence" We are doing a decent business here. Even though i like the article, i must say that your accusation about Rolex shops in Turkey is very offended me and my friends. Thank You
nixwerks says 3 years, 2 months ago:
most helpful, however i own a gmt master circa 1967 and have owned it for the last 28 years, actually i am more of a custodian for the watch and plan to pass it on to my son .i did buy my gmt thru a newspaper ad many years ago, it came with the original certification from geneva switzerland for chronometers. i have also had it serviced several times by rolex at rolex nyc on 5 ave. thanks, nick
biboy says 3 years, 2 months ago:
nice article. i didn't see anything about not buying a rolex in turkey though. only China and the internet. is there another article by Avi Dayan?
Don says 3 years, 2 months ago:
4. If they want $15.00 for it, it's a fake.
Ian says 3 years, 2 months ago:
I'm surprised that no one has mentioned the hologram that's placed on the back of the watch. It's a dead giveaway if it's just a colored sticker and not a hologram.
alex smyth says 3 years ago:
does the winder of a oyster perputual have three dots below the crown or a solid bar
nike09 says 3 years ago:
I found a "rolex daytona" for $25 in NYC. I knew it was fake, but when I looked up this model on the website I cannot find a difference. The only thing that marks it as a fake is the skelton back, but who can see that when its on your wrist. You cant buy a watch at wal-mart for that cheap!!
eric says 2 years, 10 months ago:
I ALSO OWN A FAKE ROLEX. ONE THING THAT I WAS WONDERING IS IF THE WATCH CASEBACK SAY'S 18K DOES THAT MEAN THAT IT IS NOT REALLY GOLD OR DO THEY REALLY MAKE FAKES THAT ARE INDEED 18K GOLD? COULD SOMEBODY CLARIFY THIS FOR ME? THANKS!
ruben says 2 years, 6 months ago:
i have a fake rolex to it looks real but i yhing its fake, i got it in lajes azores military air base
Khai says 2 years, 4 months ago:
I'm still not sure weather mine is fake or original ROLEX.....
Mike B. says 2 years, 3 months ago:
This blog is so completely useless.
holly says 1 year, 2 months ago:
this rolex has a see through back and serial number on it. what do i do
Derek says 1 year, 1 month ago:
Turkey has some fantastic Fake and replica Rolex, great ones cost around £250. I would not buy a watch in Turkey unless I thought it was a replica. Honest Turk, lol.
The manager OF SIDE WATCH SHOP Turkey says 1 year, 1 month ago:
The copy Rolex from Turkey are the best, we buy them from China and sell them to tourists for lots of money, we give you guarentees that are worthless. Please keep coming to Turkey and buy all our fake stuff. Side is the best place for a bargain. I will throw in designer jeans and a handbag.
Asswipe says 4 months, 3 weeks ago:
I think fake rolexs are only on dirty foreighners
Fake watch Emporium Wellacre says 4 months, 3 weeks ago:
Here at the Worlds best fake watch store, you can buy the rollex brand. Theyare very nice watches, and one of them is yours for only £1326.26. Bargain. Remember if you are in Manchester catch the 256 to towns gate,and alight at Wellacre school,or catch a Flixton train
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