New TAG Heuer boutique in the heart of Europe

A new luxury boutique has been opened in Budapest on 2. Andrassy Street. The 68 sq. m. Shop is the first in Continental Europe and also unique in showing the whole range of products TAG Heuer offers, including eye-wear products (optical frames and sunglasses), fashion accessories and the avant-garde communication range in addition to watches.

Mr. Heuer explained in his speech in front of 50 VIP guests, how pleased he is to open the TAG Heuer boutique in the “Paris of the East” – as Budapest is referred to. During its almost 150 years of history TAG Heuer has proven its leading role as an prestigious Swiss luxury brand built on tradition and avant-garde.

This is exactly what all visitors of the new boutique can immediately feel from the avant-garde design of the shop-window to the high quality materials, which have been used and the excellent look of the details.

TAG Heuer is the leading Swiss luxury watch brand in Hungary and present in 19 luxury retail stores in the country.