Tiger Woods signs with Rolex

About a month ago we’ve learned that TAG Heuer dropped Tiger Woods when their decade-long sponsorship ended May 31, 2011. Last year’s richest sportsman in the world was on a downward spiral as from 2009, when he lost his world champion ranking to Lee Westwood and when shocking infidelity scandals began breaking in the public. TAG Heuer was the sixth sponsor he dropped him, but looks like the Woods again returns to the world of major sponsorships, as yesterday Rolex proudly announced a new endorsement deal with the famous golfer.

“Rolex is convinced that Tiger Woods still has a long career ahead of him and that he has all the qualities required to continue to mark the history golf. The brand is committed to accompanying him in his new challenges.” Rolex said in a statement posted on their official website.

Just for the record, the relationship between Rolex and golf players dates from 1960s when the brand supported the Big Three – Arnold Palmer, Jack Nicklaus and Gary Player.

Author: Marina Milojević
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