Jaeger-LeCoultre 80th anniversary in China

Posted 7 months, 1 week ago

As we already reported on several occasions, this year marks the 80th anniversary of the most successful Jaeger-LeCoultre creation – the famous Reverso watch.

To celebrate the occasion, the famous Swiss brand has already been introduced a number of special and limited edition watches: Reverso Squadra Art Ice , Reverso for Emergency , Grande Reverso Lady Ultra Thin and Ultra Thin Neva , Grande Reverso Email, and Grande Reverso Ultra Thin Italian Limited Edition. In addition, the brand demonstrates the rich history of the model through a special exhibition tour in six cities around China counting Shenyang, Dalian, Shenzhen, Hangzhou, Ningbo and Shanghai.

To pay a tribute to the Chinese tradition and culture, Jaeger-LeCoultre launches a special Grande Reverso Ultra Thin with a dragon pattern engraved on the back. Dragons are the legendary creatures in Chinese mythology and folklore, symbols of auspicious powers, strength and good luck. Traditionally, the dragon was the symbol of the Emperor of China and in the times of Yuan Dynasty no ordinary men was even allowed to associate with the symbol of the dragon. Today it remains the symbol of power and reputation. Wearing it on a watch-case is claimed to send out powerful and unspoken symbolic messages to those who we encounter.

Visitors will be able to see the original 1931 Reverso men and women watches, the 1936 valuable enameling pieces, as well as the 2011 new collection - Grande Reverso Ultra Thin, and Reverso Gyrotourbillon 2. The exhibition has a special sale area for visitors who want to reserve their favorite watch on the spot.

Jaeger-LeCoultre 80th anniversary in China