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Boucheron

About Boucheron: Boucheron is a French jewelry house. The House of Boucheron is a French family dynasty founded by Frederic Boucheron in 1858, with the opening of his first store in the Galerie de Valois, at Palais-Royal, during the heyday of the Second French Empire. In 1893, Frédéric Boucheron became the first jeweler to move to Place Vendôme.

Boucheron collections

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Boucheron Ajourée Hopi

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At this year’s BaselWorld trade show, the house of Boucheron has unveiled a number of new models. The most imaginative of them all is certainly the new Ajourée Hopi, a charming diamond-stud watch inspired by the beauty and liveliness of the hummingbird.

In the mythology of the Hopi Indians from northeastern Arizona, the hummingbird is a hero who saves the humanity from starvation by pledging on behalf of humans to convince the gods to bring rain. In the most beautiful manner, Boucheron draws inspiration from this legendary bird, which is known for is beauty, speed, and tiny size, to expand its Ajourée collection. The newest addition to the Ajourée range is a small and feminine openworked timepiece dressed in sparkling colorful gemstones. The dazzling shine of diamonds accentuate...