
True Rolex aficionados often wonder why Rolex doesn’t seem to make any tourbillon watches. Despite being a globally recognized status symbol, in terms of complications Rolex doesn’t compete with haute horlogerie brands such as Breguet or Vacheron Constantin. The brand focuses on creating reliable, precise watches that pretty much resemble their original models. It seems that Rolex builds watches based on its own heritage, and tourbillon movements are simply not something that Rolex ever pioneered or tried to incorporate.
However, something that has never existed has finally arrived – the very first Rolex Tourbillon. The interesting thing is that it’s not even made by Rolex. It’s not even approved by Rolex! The first ever Rolex Tourbillon has been designed by customization company named Label Noir, and it’s available for purchase!
While ateliers Label Noir, established by watchmaker Emmanuel Curti, exist from 2011, watch customization has been around for decades. In the high-end realm, it all started with Bamford Watch Department, which is the first company to offer full personalization of the world’s most exclusive watches. As customization becomes more and more interesting in the age of mass production, it goes further and further away from basic color-coating, adding diamonds, custom engraving, or dial lettering… What we have today is a customization project that focuses on changing the very functions of the watch.
The first Rolex Tourbillon in watchmaking history is designed by request of an anonymous client of Label Noir. It is the Rolex Milgauss in stainless steel, which has been blackened by the use of ADLC coating. The dial was modified for color, to add the Label Noir insignia, and to cut a round aperture at 6 o’clock to reveal the magnificent tourbillon. The hands and indexes have also been painted black.
The watch retained its original movement, Rolex Caliber 3131, but its regulating organ was replaced with the tourbillon. In total, 51 of the movement’s components had to be removed, and two of them had to be modified. In addition, the movement got 94 new parts, and its frequency was altered from 4 Hz to 3 Hz. The flying tourbillon, which completes one full rotation per minute, is installed on a ball-bearing – a true feat of watchmaking expertise!
Even though the project is not approved by Rolex, nor it is appreciated by other luxury brands, legally it’s totally legit. The Label Noir brand even guarantees good customization practices and disassociates itself from industry players who “yield to the temptations of imitation or to the misguided forms of disguised counterfeiting.”
In case of a similar request, Label Noir can make your own Rolex Tourbillon in just three months! However, there’s no word about pricing, yet!
Rolex collections
Advertisement
Right now 100+ watches on sale! 
ROLEX MENS DATEJUST BLUE DIAL 18K WHITE GOLD & STAINLESS STEEL WATCH
Chino Hills,CA,USA
Pre-owned
Mens Rolex Date Stainless Steel Watch Engine-Turned Index Bezel Silver Dial 1501
Keller,TX,USA
Pre-owned
Rolex Submariner Date 126610ln Black Bezel
Sturgeon Bay,WI,USA
Pre-owned
ROLEX MENS DATEJUST 18K WHITE GOLD BEZEL & STAINLESS STEEL BLACK DIAL WATCH
Chino Hills,CA,USA
Pre-owned
MENS ROLEX DATEJUST ICE BLUE DIAMOND 18K WHITE GOLD & STAINLESS STEEL WATCH
Chino Hills,CA,USA
Pre-owned
Mens Rolex Day-Date President Solid 18K Yellow Gold Watch Champagne Fluted 1803
Keller,TX,USA
Pre-owned
Rolex Mens Datejust 36mm 18k Yellow Gold & Steel ICED 1.75ct Diamonds Blue Dial
San Ramon,CA,USA
Pre-owned
Rolex Ladies Datejust 26mm 18k Gold & Steel Watch ICED 1.5ct Diamonds White Dial
San Ramon,CA,USA
Pre-owned
ROLEX DATEJUST 36MM WATCH GOLD & STAINLESS STEEL GREEN DIAL FLUTED BEZEL 1601
Canyon Country,CA,USA
Pre-owned
Rolex Datejust Mens SS Stainless Steel & 18K White Gold Silver Dial 1601
Keller,TX,USA
Pre-owned
Rolex Cosmograph Daytona Men's Black Watch - 116500ln New 2023 Box And Papers
Moriarty,NM,USA
New with tags
MENS ROLEX DATEJUST SILVER DIAMOND 18K WHITE GOLD BEZEL & STAINLESS STEEL WATCH
Chino Hills,CA,USA
Pre-owned
ROLEX MENS DATEJUST BLUE DIAL 18K WHITE GOLD & STEEL WATCH w/OYSTER BAND
Chino Hills,CA,USA
Pre-owned
Rolex Mens Professional Watch 16030
New York,NY,USA
Pre-owned
ROLEX 36MM DATEJUST GOLD STEEL GREEN DIAMOND DIAL FLUTED BEZEL 36MM WATCH 16013
Canyon Country,CA,USA
Pre-owned
1971 Rolex Submariner Reference 5513
Miami,FL,USA
Pre-owned
Rolex Precision Cocktail Watch 18k White Gold 1939 Vintage
Brighton,MA,USA
Pre-owned
Rolex GMT-Master II PAPERS Black 40mm Ceramic 116710 LN Stainless Watch B+P
Massapequa Park,NY,USA
Pre-owned
Rolex Yacht-Master 40mm 16622 - All boxes, papers and tags!
Friday Harbor,WA,USA
Pre-owned
1987 Rolex Submariner Vintage Black No Date 5513 *2022 RSC Card* w/ Box
Crown Point,IN,USA
Pre-owned
Rolex Watch Yacht Master 126622 Stainless Steel - Platinum
Huntington Beach,CA,USA
Pre-owned
MENS ROLEX DATEJUST ICE BLUE 18K WHITE GOLD BEZEL AND STAINLESS STEEL WATCH
Chino Hills,CA,USA
Pre-owned
Rolex Oyster Perpetual 31463 Cal. 2030 28j SS & 14k Gold Automatic Watch
Egg Harbor Township,NJ,USA
Pre-owned
Rolex Submariner 16618 Gold Oyster Bracelet with Blue Bezel
Orleans,MA,USA
Pre-owned
ROLEX MOVEMENT CAL.1570 FOR SUBMARINER . EXPLORER. GMT .1680 . 5512 .5513 .
Seattle,WA,USA
Pre-owned
Rolex Day-Date Gold President Bracelet with 18k Solid Diamond Bezel and bracelet
Cumming,GA,USA
Pre-owned
Early 1980s Rolex Ref 1500 SHARP LOOKING WATCH!
Palm Coast,FL,USA
Pre-owned
Hollywood,FL,USA
New with tags
Rolex Mens Datejust Ice Blue Diamond Dial 18K White Gold Stainless Steel Watch
Walnut,CA,USA
Pre-owned
1950's 9ct Gold Rolex Tudor Royal Watch Mens Gold Dennison Cased Rolex Watch.
United Kingdom
Pre-owned
LADIES ROLEX DATEJUST 18K WHITE GOLD DIAMOND SAPPHIRE & STEEL WATCH - WHITE DIAL
Chino Hills,CA,USA
Pre-owned
ROLEX MENS DATEJUST GREEN DIAMOND DIAL 18K WHITE GOLD SS WATCH w/ JUBILEE BAND
Chino Hills,CA,USA
Pre-owned
Rolex Chronometer Oyster Perpetual Date - 1500 Fully Serviced 2023
Rockwall,TX,USA
Pre-owned
Seiko Mod Men's Watch Automatic Movement Classic Sub Mechanical USA Seller
Southfield,MI,USA
New without tags
SUPER RARE VINTAGE 1940s ROLEX TUDOR OYSTER LONDON SMALL ROSE 4463 34MM MANUAL
Port Isabel,TX,USA
Pre-owned
Rolex Yachtmaster 40mm Steel Yellow Gold Blue Dial Mens Watch 16623
Atlanta,GA,USA
Pre-owned
Rolex Oyster Perpetual 41mm Stainless Steel Black Dial Men's Watch 124300
Sugar Land,TX,USA
Pre-owned
Vintage Rolex Orchid Ladies 18k Yellow Gold Wristwatch
Parkville,MD,USA
Pre-owned
Seiko Mod Movement Mod Sub "sprite" Mechanical Automatic Men's Watch
Southfield,MI,USA
New with tags
$10,000 14k Yellow Gold SS ROLEX OYSTER Pink MOP Diamond Ladies Watch SERVICED
American Fork,UT,USA
Pre-owned
Vintage Rolex 18038 Factory Dial & Diamonds Men's Automatic Watch 1982 Superb
Korea, South
Pre-owned
Lehigh Acres,FL,USA
Pre-owned
♛ Rolex Yacht-Master 268622 37 Slate Dial 🔘💎 Platinum & Oyster Steel
Boca Raton,FL,USA
Pre-owned
ROLEX 26MM DATEJUST LADIES WATCH GOLD STEEL BLUE DIAMOND DIAL FLUTED BEZEL 6517
Canyon Country,CA,USA
Pre-owned
Rolex Datejust 41 Steel Yellow Gold Black Diamond Dial Watch 126333 Box Card
Atlanta,GA,USA
Pre-owned
Rolex 226659 Yacht Master Oyster Perpetual Date WITH BOX + PAPERS UNWORN
Boston,MA,USA
New with tags
rolex Oyster Perpetual Date 6516 TO91392
Japan
Pre-owned
Rolex Ladies Datejust White Diamond Dial 18K White Gold Sapphire Bezel Watch
Walnut,CA,USA
Pre-owned
Rolex Air-King Silver Sunburst - 14000 - w/ B&P
Santa Ana,CA,USA
Pre-owned
Vintage 1957 Rolex 6532 Oyster Perpetual Mens Automatic Watch 1030 ORIGINAL
Greensboro,NC,USA
Pre-owned
Rolex 179165 Rose Gold 18k Datejust Oyster Ladies Watch With Box & Papers
United Kingdom
Pre-owned
Rolex Ladies Datejust 18K Gold & Steel Pink Dial Diamond Watch w/ Jubilee Band
Walnut,CA,USA
Pre-owned
1984 Rolex Oyster Perpetual Datejust Blue Diamond Dial & Bezel 36mm Watch 16030
Lake Worth,FL,USA
Pre-owned
Rolex Steel and Yellow Gold DateJust 36 Watch/Fluted Bezel/Champagne Index Dial
Hollis,NY,USA
Pre-owned
ROLEX MENS DATEJUST GOLD STEEL BLUE DIAMOND DIAL FLUTED 36MM WATCH 16014
Canyon Country,CA,USA
Pre-owned
Rolex Oyster Perpetual Datejust 36mm Steel Roulette Date Automatic Watch 116220
Hartsdale,NY,USA
Pre-owned
ROLEX MENS DATEJUST BLUE DIAL 18K WHITE GOLD STEEL DIAMOND SAPPHIRE WATCH
Chino Hills,CA,USA
Pre-owned
Rolex DateJust 36mm Champagne 18K Yellow Gold Stainless Steel Watch 16233
Massapequa Park,NY,USA
Pre-owned
Rolex Datejust Green Men's Watch - 16234
Lenexa,KS,USA
Pre-owned
Ladies Rolex Oyster Perpetual 67230 24mm Red Diamond Dial Box Engine Turned
United Kingdom
Pre-owned
Rolex 16014 Oyster Precision Datejust Supreme Red Custom Dial White Gold Watch
Korea, South
Pre-owned
Rolex Aftermarket Bracelet 18k Yellow Gold President 20mm 6.5inches
New York,NY,USA
Pre-owned
Estate Rolex Oyster Date 2004 S/S 15210 Engine Tuned 34mm Exc. Cond. Box Papers
Scottsdale,AZ,USA
Pre-owned
ROLEX Stainless Steel & 18K Yellow Gold 36mm Datejust 16233 Box Warranty
Roswell,GA,USA
Pre-owned
ROLEX 6494 Oyster Date 1956 TO84778
Japan
Pre-owned
Rolex DayDate 41mm Champagne Presidential Watch 218238
Forest Hills,NY,USA
Pre-owned
Rolex Datejust 36mm 16014 Unisex Stainless Steel Automatic Black 1 Year Warra...
Miami,FL,USA
Pre-owned
Rolex Mens Datejust 16233 18K Yellow Gold & Steel 2-Tone Blue Diamond Dial Watch
Walnut,CA,USA
Pre-owned
Rolex Sea-Dweller 126603 SSxYG AT Black Dial
Japan
Pre-owned
Rolex Datejust Turnograph Steel Yellow Gold Mens Watch 116263 Box Papers
Atlanta,GA,USA
Pre-owned
1960 Rolex Verislim 35mm White 14K Yellow Gold Engine-Turned Manual Watch 9164
Massapequa Park,NY,USA
Pre-owned
ROLEX MENS DATEJUST 36MM ICED OUT FULLY LOAD GENUINE DIAMONDS BLACK DIAL WATCH
Canyon Country,CA,USA
Pre-owned
Rolex Oyster Perpetual Zephyr Model 1009 18k 1961
Calabash,NC,USA
Pre-owned
ROLEX 18K Yellow Gold 36mm Datejust 116138 Box Lifetime Warranty MINTY
Roswell,GA,USA
Pre-owned
Rolex Yachtmaster Steel Yellow Gold Champagne Dial Mens Watch 16623
Atlanta,GA,USA
Pre-owned
LADIES ROLEX DATEJUST TWO TONE 18K YELLOW GOLD DIAMOND & STEEL QUICKSET WATCH
Chino Hills,CA,USA
Pre-owned
Seiko Movement Mod Sub Homage "Pepsi" mechanical Men's Watch Automatic
Southfield,MI,USA
New with tags
18K Yellow Gold Rolex Oyster Perpetual Men’s Vintage Watch Automatic
Australia
Pre-owned
MENS ROLEX DATEJUST 18K WHITE GOLD & STAINLESS STEEL BLACK DIAMOND DIAL WATCH
Chino Hills,CA,USA
Pre-owned
MENS ROLEX DATEJUST BLUE DIAMOND DIAL 18K WHITE GOLD & STAINLESS STEEL WATCH
Chino Hills,CA,USA
Pre-owned
Rolex Lady Date Oyster Stainless Gold Diamond Dial Bezel Emerald Watch
Roswell,GA,USA
Pre-owned
Rolex Datejust 26mm 69173 White Roman Dial Automatic Women's Watch
New York,NY,USA
Pre-owned
Japan
Pre-owned
Rolex Datejust Automatic 36mm Steel Yellow Gold Men Jubilee Bracelet Watch 16233
Bala Cynwyd,PA,USA
Pre-owned
A BEAUTIFUL GENTS VINTAGE 1955 ROLEX OYSTER (PRECISION) SHOCK-RESISTING WATCH
United Kingdom
Pre-owned
Rolex Submariner 16618 YG AT blue dial
Japan
Pre-owned
ROLEX LADIES DATEJUST STEEL PINK MOP DIAMOND DIAL WATCH ORIGINAL BAND 26MM
Canyon Country,CA,USA
Pre-owned
Rolex GMT Master II 16710 SS AT Black Dial Oyster Bracelet
Japan
Pre-owned
Japan
Pre-owned
Early Rolex Stainless Steel Oysterdate Ref. 6694 w/ Silver Dial! 1970 model
Oklahoma City,OK,USA
Pre-owned
ROLEX LADIES DATEJUST FACTORY DIAMOND DIAL 18K WHITE GOLD STEEL PINK WATCH
Chino Hills,CA,USA
Pre-owned
ROLEX MENS DATEJUST STAINLESS STEEL WATCH SILVER DIAL DIAMOND BEZEL 36MM 16014
Canyon Country,CA,USA
Pre-owned
ROLEX LADIES DATEJUST 18K WHITE GOLD & STAINLESS STEEL SILVER DIAMOND DIAL WATCH
Chino Hills,CA,USA
Pre-owned
Rolex 1500 Oyster Perpetual Date 1966 Ss Hermitex Mens
Japan
Pre-owned
ROLEX LADIES DATEJUST 79174 SILVER DIAMOND DIAL 18K WHITE GOLD STEEL WATCH
Chino Hills,CA,USA
Pre-owned
Rolex Datejust 36mm Custom 3ct VS Diamond Bezel & Grey Dial S/S Quickset
New York,NY,USA
Pre-owned
Latest News from Rolex
Rolex Sea-Dweller in a yellow Rolesor version
This year at Baselworld, Rolex introduced an Oyster Perpetual Sea-Dweller in a yellow Rolesor version. Rolesor is a term coined by Rolex to designate the two-toned watches. The newcomer to the range features the bezel, crown and center links crafted in 18-carat yellow gold, while the case and bracelet outer links are made from Oystersteel. This is the first time ever that Rolex uses 18-carat gold for one of their Sea-Dweller watches. The Sea-Dweller arrives in a 43-mm Oyster case topped by a unidirectional rotating bezel with a 60-minute gra...
10 tips to spot a fake Rolex
An international expert on used Rolex watches, Avi Dayan, offers 10 tips for telling a real Rolex from a fake one. 10 tips that tell a real Rolex from a fake They have never manufactured a watch with a see-through case. If you see a glass-back case on a watch, move on. You're not looking at a Rolex. Rolex has never fabricated a case or a band with even the smallest amount of rubber. You know it's a fake if you feel rubber. Skeleton dials display the moving parts of a timepiece. They have never made a skeleton dial. Oyster Perpetual watch...
Rolex GMT Master II for BaselWorld 2018
For BaselWorld 2018, Rolex revisits its iconic GMT model and gives it two distinctive bezel designs: the “Pepsi” colorway – borrowed from the original GMT from 1950’s – and the 1970’s “Rootbeer” design. The legendary Pepsi design was first reintroduced a couple of days ago on a precious white gold model. This year, it makes a notable return on a more affordable stainless steel version, together with a couple of innovative features – the bezel with a graduated two-color Cerachrom insert and a Jubilee five-link bracelet. Two other new versions...
Rolex Cellini Moonphase in Everose Gold
At BaselWorld 2017, Rolex introduced the latest creations in the Oyster and Cellini collections. Some time ago, I wrote about the new Rolex Cosmograph Daytona with Oysterflex strap, and about the 50th anniversary edition of the Rolex Oyster Perpetual Sea-Dweller with a new, larger 43mm case and Rolex’s new caliber 3235. Today we’ll take a closer look at an entirely new model in the Cellini collection, the Cellini Moonphase. The Cellini Moonphase features an exclusive display of the lunar cycle. This 39mm-diameter watch makes its worldwide de...
Rolex Oyster Perpetual Sea-Dweller 43mm with a Cyclops’s Eye
For BaselWorld 2017, Rolex introduces the latest generation of its legendary diving instrument, the Oyster Perpetual Sea-Dweller. This year, the watch that made its debut exactly 50 years ago, arrives in a slightly larger 43mm case and, for the first time ever, equipped with a Cyclops’s magnifying lens at 3 o’clock position. The new Sea-Dweller is also powered by the new perpetual calibre 3235, which is entirely designed and produced by Rolex. This self-winding mechanical movement, fitted with no less than 14 different patents, carries the S...
Rolex Cosmograph Daytona with Oysterflex strap
On the occasion of the BaselWorld 2017, Rolex unveils three new versions of its Oyster Perpetual Cosmograph Daytona. In addition to the 18-carat yellow gold and 18-carat white gold, the legendary model also returns in Everose Gold. This time, the luxurious, sporty model is held on the innovative rubber bracelet – the OysterFlex in elastomer reinforced with a metal blade! The Oysterflex bracelet is also fitted with an 18 ct yellow, white or Everose gold Oysterlock safety clasp – depending on the version of the watch. The Rolex Oyster Perpetua...
Rolex Oyster Perpetual Air-King
The new Rolex Oyster Perpetual Air-King is a prominent reintroduction of an old classic, a watch that pays tribute to Rolex’s aviation roots. The new model evokes Rolex’s important role within the world of aviation, and especially its golden age during the 1930’s. This period of immense progress in aircraft performance and human capacity to conquer the skies, was also the period in which the Rolex Oyster accompanied a number of aviation pioneers on their accomplishments. Updated by the modern standards, but keeping up with the vintage aesthetic...
Rolex Oyster Perpetual Cosmograph Daytona with a black Cerachrom bezel
A new version of Rolex’s Oyster Perpetual Cosmograph Daytona in 904L steel is paired with a black Cerachrom bezel, developed and patented by Rolex, paying a tribute to the rich heritage of this cult favorite chronograph. The black bezel is bringing back the classic look of 1960’s Daytona, and especially the historical 1965 model that was fitted with a black Plexiglas bezel insert – the Rolex Reference 6240, which remains one of the rarest and most sought-after by collectors. The new Rolex Oyster Perpetual Cosmograph Daytona is pretty much th...
Rolex introduces the new Oyster Perpetual Datejust 41 at BaselWorld 2016
This year, the cult favorite collector’s watch features an updated design, which reflects in a slightly larger case and the new Rolex calibre 3235. The new Datejust measures 41mm in diameter, and it comes in yellow or Everose Rolesor versions. In case you’re not familiar with the term, Rolesor is a name that designates a meeting of two different metals on a single watch. The name, which was patented by Rolex in 1933, refers to one of the most distinctive elements of Rolex’s watch design: the bezel, the winding crown, and the central part of the...
Rolex Deepsea D-Blue Dial
The new Rolex Deepsea D-Blue Dial is made in honor of James Cameroon and his historic dive to the deepest point on Earth - the bottom of the Mariana Trench - in the Deepsea Challenger submersible. Cameron’s submersible vessel was designed in collaboration with Rolex, and designed to reach the bottom of Challenger Deep, the deepest known point on Earth, situated in the depths of the Pacific Ocean, at around 11,000 meters. Yesterday, Rolex released its new Deepsea D-Blue Dial, a watch that is, in technical terms, based on the famous Rolex Sea-...