The luxury watch company Bell & Ross introduces a new, contemporary model that puts a brand new emphasis on optimum readability. The new BR 03-92 Full Lum watch reverses the traditional principles of the day and night legibility by switching the contrasts.
In the daylight, this modern watch underlines only the essentials with its simple, pared down dial with clear digits. At night, the subtle shades of dial and the bracelet turn into a fully luminous (Full Lum) explosion of light. They both emit an ultra-phosphorescent green color, evoking the look of an Aurora Borealis.
The new model completes Bell & Ross’ Lum collection with an all-over version – a timepiece that reveals its fully lit face in low light condition. The attention is no longer focused on the numerals and indexes, but on the dial itself. The dial, made of brass, is coated with Super-Luminova C3 pigments, which is the most radiant, new variant of the famous luminant. In addition, the material provides a very long durability in the dark. The hands, indexes, and the numbers are simply printed by transfer, and no luminous material whatsoever is applied to them.
Another unique feature of the Bell & Ross BR 03-92 Full Lum is a new luminescent rubber bracelet obtained by incorporating luminous pigment into the material, which is then hot molded and pressed. A resilient black synthetic fabric strap is also available. The 42mm case, made of matt black ceramic, accommodates the automatic mechanical movement calibre BR-CAL.302. It offers functions for hours, minutes, seconds, and date. The watch is water resistant to 100 meters.
Bell & Ross BR 03-92 Full Lum, reference BR0392-LUM1-CE/SRB, is a limited edition watch available in 250 pieces only in Bell & Ross Boutiques and bellross.com. The watch that glows like no other watch is priced at $3,900.
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