Swiss luxury watchmaker, Audemars Piguet, has recently created a new retail concept – the AP House. After Hong Kong, New York, and Milan, Audemars Piguet has announced the opening of its fourth AP House on 18. September 2018. The next one will be situated in Munich, while those in Madrid and London will follow later in 2018.
So, what is the AP House? In a nutshell, it is a new contact point for Audemars Piguet customers, based on a luxurious lounge concept. The freshly reinvented Audemars Piguet retail experience will take place in a luxury apartment, which is a more comfortable and less formal environment than a regular boutique. To make this experience even more exclusive, Audemars Piguet introduces the limited edition Royal Oak Offshore Selfwinding Chronograph.
The Royal Oak Offshore Selfwinding Chronograph AP House Edition is crafted from 18-carat pink gold and mounted on an elegant brown alligator leather strap. As its see-through case-back reveals, this exclusive new rendition of the stainless-steel-cased model launched in 2017 is produced in a limited run comprising 100 pieces worldwide.
The Royal Oak Offshore is celebrating its 25th anniversary this year. To celebrate the occasion, the original model from 1993 was recently re-introduced applying the knowledge and technique of 2018. In its latest rendition, the iconic Royal Oak Offshore Selfwinding Chronograph features a chocolate brown Petite Tapisserie dial with tone-on-tone counters, pink gold applied hour markers and Royal Oak hands with luminescent coating. The 42mm-wide case is 14.4 mm thick and water resistant to 100 meters.
Audemars Piguet Royal Oak Offshore Selfwinding Chronograph is powered by the calibre 3126/3840, a modular movement based on AP’s calibre 3120 and topped by a chronograph module. Equipped with a 22-karat gold rotor, beating at a frequency of 21,800 vibrations per hour, the movement provides around 50 hours of power reserve.
The Limited Edition will be available in AP Houses only. Price upon request.
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