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TAG Heuer Autavia Jack Heuer 85th Anniversary Watch

Marina Milojević | 11.01.17 | 11:24 PM

On the 17th of November 2017, Jack Heuer, the honorary chairman of the Swiss brand and the great grandson of the founder, is celebrating his 85th birthday. To mark this special occasion, TAG Heuer is launching a limited edition Autavia model, which was originally created in 1962, and is the first watch that Jack Heuer designed while at the company.

The model, whose name is derived from the words "automotive" and "aviation," was originally designed to serve both purposes, but it was made legendary by racing drivers in the 1960s.

 TAG Heuer Autavia Jack Heuer 85th Anniversary

Speaking about the Autavia, Jack Heuer said: "The story of the Autavia is a rich drama, full of twists and turns. It is one of my proudest achievements to have successfully converted chronographs into the Autavia wristwatch in 1962, so this collection has a special place in my heart: It was the very first timepiece that I designed, and today I am proud to present the last watch that I have created!"

TAG Heuer Autavia Jack Heuer 85th Anniversary

Today, TAG Heuer and Jack Heuer are proud to preset a limited edition of the iconic Autavia chronograph, available in 1932 pieces worldwide. The number is a reference to the year of Mr. Heuer’s birth, while the number 1/1932 of the edition will be part of the exceptional timepieces at the auction “Heuer Parade” organized by Phillips on the 11th of November in Geneva.

TAG Heuer Autavia Jack Heuer 85th Anniversary

The reissue of the iconic TAG Heuer Autavia has been designed by Jack Heuer himself. The watch has been generously resized, so now it measures 42 mm in diameter compared to 39 in the 1960s. The special edition is crafted from stainless steel, topped with a bidirectional 12-hour graduated bezel in black aluminum. The silver sunray dial reveals three black snailed counters, including a date indicator at 6 o’clock, chronograph minute counter at 3 o'clock, and chronograph hour counter at 9 o’clock.

TAG Heuer Autavia Jack Heuer 85th Anniversary

The special edition watch is equipped with a new Heuer-02 movement, a self-winding caliber endowed with no less than 80 hours of power reserve. The watch is  mounted on a 7-row bracelet in polished steel, and water resistant to 100 meters. The solid case-back reveals Mr. Heuer's signature, as well as the Heuer family crest, which dates from the 16th century and shows a lion with a rake on his shoulder and an axe in his hand.

TAG Heuer Autavia Jack Heuer 85th Anniversary

TAG Heuer Autavia Jack Heuer 85th Birthday Limited Edition Watch, reference CBE 2111.BA0687, is due to be released on or around Mr. Heuer’s 85th birthday, which is on November 17th. The watch is priced at $5,900 USD. For more information, visit tagheuer.com.

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