TAG Heuer finally opened their first USA boutique. The store is located at Crystals at CityCenter in Las Vegas, and the opening ceremony was also a nice occasion to launch the revamped Link, which is one of the brand’s emblematic pieces.
In addition to Link, you’ll find about 240 genuine TAG Heuer timepieces, at 800 square feet of the boutique. The boutique also offers TAG Heuer lifestyle accessories: sunglasses Meridiist mobile phones, leather wallets, belts, tote bags, and leather jackets.
The new Link will be available exclusively at TAG Heuer’s Las Vegas boutique until August 2011. After that period, it will become available worldwide, at all other TAG Heuer boutiques and from authorized retailers. The new redesigned collection is offered in variety of styles priced from $2,100 to $3,800.
The Link Watch with Quartz Movement is made of stainless steel and sculptured in 44 millimeters wide, round-shaped case. This rather simple three-hand version is available with black or silver dial, decorated with vertical stripes and graced with the brand’s logo, “Link” and “Swiss Made” inscriptions on the dial. The watch is topped with fixed polished bezel and has a curved sapphire crystal with anti-reflective layer on both sides.
The Link Calibre 6 Automatic is the most elegant of all new models. It comes in 40mm wide case and features a subsidiary seconds, at 6 o’clock. This model is propelled by Calibre 6 automatic movement that is fully visible from the transparent case-back. The watch has a cushion-shaped fixed bezel engraved with Arabic or Roman numerals and a sapphire crystal, for protection.
The Link Calibre 6 Automatic is also available with silver dial and dual-tone bracelet, crafted in steel and gold. The watch also has gold-plated hands and indexes, as well as golden TAG Heuer logo.
Link Calibre 5 Automatic is a bit larger variation. It boasts 42mm in diameter and has a day/date indication. Both windows are positioned at 6 o’clock, elegantly stacked one onto another. The week window has the name of the day spelled out, and the dial is available with either Arabic or Roman numbers. This model uses COSC certified Calibre 5 automatic movement.
Link Chronograph is the largest of all Link models. It features a stainless steel 43mm case, equipped with Calibre S quartz chronograph. This movement works on 5 bi-directional engines and 230 components, providing the wearer perpetual retrograde calendar functionality. The watch is available in two variations: with black and silver dial. It offers central hour, minute and second hands, 1/100th of a second feature, and two arched chronograph sub-counters. The inner flange shows 5 to 60 minute indications and the fixed bezel is engraved with black tachymeter scale.
Link Calibre 16 Automatic Chronograph, again in 43 mm in diameter, stainless steel case and a screw-in crown. The watch boasts an oversized 9 o’clock sub-dial and simple inscription on the dial: “CALIBRE 16” and “SWISS MADE”. The watch is offered in two variations, with black or silver dial, and has a discrete date window at 3 o’clock.
TAG Heuer collections
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