TAG Heuer New Concept Watch - The Apollo Project

Swiss watchmaker TAG Heuer is introducing the final edition of its iconic Calibre 12 movement. The brand is retiring its Sellita SW300-1 based movement, which has been a staple in the Monaco lineup since 2009. At the same time, a new chapter opens for Monaco with the Monaco Heuer 02, a timepiece that brings the in-house Heuer 02 movement to the Monaco lineup for the first time ever. TAG Heuer is launching two new models celebrating the new era of the Monaco. The first is the Monaco Calibre 12 Final Edition, the last Monaco watch to be equipp...

As mentioned many times before, this is the year in which TAG Heuer celebrates the 50th anniversary of its iconic Monaco timepiece. To honor the golden anniversary, the Swiss brand launched five new Monaco models, each capturing a spirit of one of the Monaco’s decades. The first, inspired by the 70’s, was unveiled at the Monaco Formula 1 Grand Prix in May. The second limited edition, dedicated to the 80’s, was presented in June in Le Mans, France. The third edition, inspired by the 1990s, made its grand debut in New York in July, while the Mona...

In 2019, TAG Heuer celebrates the 50th anniversary of its iconic Monaco timepiece. To honor the special milestone, TAG Heuer is, throughout 2019, launching five new Monaco models, each capturing a spirit of one of the bygone decades. The first of these models, inspired by the 70’s, was unveiled at the Monaco Formula 1 Grand Prix in May. The second limited edition, dedicated to the roaring 80’s, was presented in June in Le Mans, France. The third edition of the new Monaco watch, inspired by the 1990s, made its grand debut in New York in July, wh...

TAG Heuer presents two new Aquaracer models, introducing a new, on-trend color for women and men. The two new models featuring emerald green dials join the Aquaracer collection, which stands apart from the rest of the TAG Heuer collection as a line of watches designed for water sports and diving. The new model that blends fashion with function offers sporty functionality on any terrain, complimenting a wide range of outfits and activities. The color is said to be inspired by the mesmerizing blue and green shades of the ocean. The two new gre...

TAG Heuer’s iconic Monaco timepiece celebrates its 50th anniversary this year. To mark the occasion, the brand is revealing special limited edition models associated with each of the five decades. Following the first timepiece (1970s edition) presented during the Monaco Formula 1 Grand Prix in Maz, and the second timepiece (1980s edition) revealed in Le Mans last month, TAG Heuer presented the third limited edition Monaco timepiece dedicated to the 90’s. The third edition of the Monaco watch takes its design cues from the themes, styles, and...

Following on the launch of the Monaco 1969 – 1979 Limited Edition, TAG Heuer presents the second of five limited-edition Monaco watches that celebrate the iconic watch’s 50th anniversary. The launch event took place yesterday, June 15, in Le Mans, France, the exact place where the famous actor Steve McQueen sported the original Monaco timepiece. The TAG Heuer Monaco was the watch of radical design, the first ever water-resistant square watch, and the first watch with an automatic-winding chronograph movement. This year, five new and original...

TAG Heuer celebrates the 50th anniversary of its iconic Monaco model. The brand has unveiled the first of five collectors’ pieces inspired by the original Monaco watch. The four remaining, inspired by different decades from 1969 till today, will be successively revealed by the end of the year. The legendary Monaco, named after the Monaco Grand Prix, was the first ever water resistant square watch, and the first equipped with an automatic-winding chronograph movement. This sporty model was worn by the racing legend Jo Siffert, but it is best...

The famous Japanese designer and pioneer of streetwear Hiroshi Fujawara has partnered with the Swiss brand TAG Heuer to reinvent its iconic Carrera model. The result of this artistic collaboration is a limited edition TAG Heuer Carrera Heuer 02 by Fragment Hiroshi Fujiwara, available in 500 pieces exclusively at TAG Heuer boutiques and tagheuercom. The base model, TAG Heuer’s internationally renowned Carrera chronograph, takes its name from the legendary week-long Carrera Panamericana road race held in Mexico during the 1950s. This sporty ch...

Swiss watchmaker TAG Heuer introduces a special new series of its most modern line of watches yet. The exclusive new range of carbon-clad timepieces includes a special new version of the famous TAG Heuer Monaco Bamford, as well as three new Aquaracer models. Following their official watch customization partnership, TAG Heuer and Bamford Watch Department have finally launched their much-awaited special edition Monaco watch that combines a Bamford-style dial color treatment with an ultra-modern carbon case. The McQueen-inspired timepiece featu...

TAG Heuer, the Official Timekeeper of Manchester United for the third consecutive season, introduces the exclusive new versions of its TAG Heuer Carrera Heuer 01 and a TAG Heuer Formula 1. The Manchester United special editions of TAG Heuer’s flagship models are released in celebration of the team’s tour of the United States this summer.  From the start of the season 2018/2019, Manchester United players will wear these new contemporary designed models, adorned with contrasting shades of red and grey. The first model, TAG Heuer Carrera Heuer...