Audemars Piguet opens flagship boutique in Geneva

Audemars Piguet has just introduced a new model, the Millenary Philosophique, a watch that “takes a break from the rushing minutes of our world and invites you to set your own tempo.” Aimed at a modern woman that appreciates fine watchmaking, the Millenary Philosophique shows time in a philosophical way. The first hand-wound Philosophique watch was introduced back in 1982, as an innovation in a response to the quartz crisis that struck the watchmaking industry. This interesting, hand-wound timepiece invites the wearers to question the very n...

Once again, Audemars Piguet has joined its forces with Italian jewelry designer Carolina Bucci for a precious new version of Royal Oak Frosted Gold. Carolina Bucci’s original 2016 Frosted Gold design was first released by Audemars Piguet in 2016. Originally, the model arrived in 37mm and 33mm versions in both white and rose gold, powered by automatic caliber 3120 and quartz movement, respectively. Last year, the generously proportioned men’s version of the Royal Oak Frosted Gold was introduced for the very first time, and now Carolina Bucci ret...

Swiss luxury watchmaker, Audemars Piguet, has recently created a new retail concept – the AP House. After Hong Kong, New York, and Milan, Audemars Piguet has announced the opening of its fourth AP House on 18. September 2018. The next one will be situated in Munich, while those in Madrid and London will follow later in 2018. So, what is the AP House? In a nutshell, it is a new contact point for Audemars Piguet customers, based on a luxurious lounge concept. The freshly reinvented Audemars Piguet retail experience will take place in a luxury...

Audemars Piguet has just revealed the first Royal Oak Concept models for women since the birth of the collection in 2002 – the Royal Oak Concept Flying Tourbillon. Since its introduction, more than 15 yeas ago, the Royal Oak Concept collection has featured some of the most advanced technologies, including the Acoustic Research, the Supersonnerie, and the superior Laptimer split-second chronograph. This year, however, the famous Swiss watchmaker turns to ladies with an ultimate mechanical jewelry timepiece, which is also the first Audemars Pigue...

In 2018, the house of Audemars Piguet will be celebrating the 25th anniversary of its iconic Royal Oak Offshore, a model that was first introduced back in 1993. On the occasion of the SIHH 2018 event, the Swiss watchmaker will unveil three new versions of the legendary sports watch: a re-edition of the original model, and a new Royal Oak Offshore Tourbillon Chronograph, available in two variants. During the last 25 years, the Royal Oak Offshore collection has evolved to include no less than 120 references in various materials including stainle...

In 2017, the house of Audemars Piguet celebrates the 40th anniversary of its emblematic Royal Oak model. To mark this special occasion, the famous Swiss watchmaker has unveiled a number of exclusive new Royal Oak editions, including the dazzling Royal Oak Frosted Gold designed in collaboration with jewelry designer Carolina Bucci. This fresh interpretation of the great classic is inspired by an ancient Florentine technique rooted in gold hammering. It consists of altering the surface of the gold by beating it with a diamond tipped tool,  to cre...

The Royal Oak is possibly one of the most recognizable Audemars Piguet models. First launched in 1972, the world's first luxury sports watch has grown into a complete collection of sturdy and aesthetically pleasing timepieces. The legendary watchmaker Gérald Genta designed the original Royal Oak, distinguished by its octagonal bezel with eight hexagonal white gold screws. The design of the watch was inspired by a scene that Genta had seen on the shores of Lake Geneva: a diver being fitted with a diving helmet. The watch, which made its debut on...

On the occasion of the SIHH 2017 exhibition, Audemars Piguet has unveiled its brilliantly bold new creation, the third and final design in the trilogy of unique Haute Joaillerie timepieces produced over past three years. After 2015’s Diamond Punk and 2016’s Diamond Fury, Audemars Piguet introduces the Diamond Outrage, an avant-garde, diamond-stud, spiky haute joaillerie watch that comes in two variants.     Presented in two unique 18-carat white gold versions, the Diamond Outrage is fully set with either diamonds or blue sapphires. This...

The Millenary collection, distinguished the union of contemporary design and traditional mechanical skill, was introduced in 1995, no less than two decades ago. The range includes a vast selection of refined mechanical watches with sizeable oval cases and distinctive off-centered dials. Its elliptic silhouette is inspired by an old case design from 1951. Revamped back in 1995, the design was named “Millenary” in honor of the approaching third millennium. What makes it so exclusive is the exclusive dial structure that reveals components of the...

The new Audemars Piguet Royal Oak, reference 26574BA.OO.1220BA.01, returns the luxury watchmaking to its most elemental material: yellow gold. The iconic Royal Oak model, which was introduced back in 1972, was the first luxury wristwatch made of stainless steel. With this epic release, the stainless steel was introduced to the world of watchmaking in a grand manner: meticulously crafted, polished and decorated - just like a precious metal. Ever since then, Audemars Piguet explored traditional and unconventional such as platinum, carbon, alac...