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Lady Gaga joins the Tudor family

Marina Milojević | 08.30.17 | 03:15 AM

The famous Swiss watchmaker Tudor, a subsidiary of the legendary Rolex brand, has just announced Lady Gaga as its new brand and #BornToDare campaign ambassador. The provocative and daring pop icon is also the co-founder of the Born This Way Foundation committed to empowering youth.

Tudor Heritate Black Bay Lady Gaga

In 2017, Tudor launched its Born To Dare campaign that reflects both the history of the brand and what it stands for today. Daring individuals, who personify the spirit Tudor lives by since its creation, supported globally by ambassadors whose life achievements directly result from a daring approach to life. TUDOR watches are designed to withstand the most extreme conditions, and, therefore, they are made for the most daring individuals and lifestyles. Lady Gaga is certainly one of them.

Tudor Heritate Black Bay Lady Gaga

In the promotional photo for her new partnership with Tudor Lady Gaga is wearing the 41 mm stainless steel Tudor Black Bay model with a burgundy red bezel and a matching fabric strap. The model is actually delivered with an aged leather black strap, but it comes with an additional textile strap. Tudor Heritage Black Bay range -- its general lines, domed dial, and crystal -- are inspired by Tudor’s historical diving watches. The range has been recently updated with an in-house mechanical movement, whose functions are controlled by a prominent winding crown – the Big Crown. The oversized angular snowflake hands are also borrowed from the TUDOR watches used by the French National Navy in the 1970s.

Tudor Heritate Black Bay Lady Gaga

The watch is powered by Tudor’s first Manufacture Calibre, the TUDOR MT5602, which beats to a frequency of 28,800 beats/hour, and provides a 70-hour power reserve. The COSC-certified movement is regulated by a variable inertia oscillator, with silicon balance spring, held in place by a traversing bridge.

Tudor Heritage Black Bay, reference M79230R-0005 is Lady Gaga’s choice watch. Versatile, timeless and authentic, this timepiece retails for $3,350. For further information, please visit TudorWatch.com.

Tudor Heritate Black Bay Lady Gaga

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