The Swiss watchmaker Anonimo, which was originally established in 1997, in Italy, celebrates its 20th anniversary this year. After several years of inventions and a variety of partnerships with the world of sport, Anonimo has become a global brand in 2013, when it finally moved to Switzerland. The manufacture, which fully meets the Swiss Made criteria, has revised, refocused and now falls into four conceptual lines:
The "Sport" line stems from Anonimo’s collaboration with numerous spots teams, mainly within sailing;
The "Militare" line, which is a range of military-inspired watches. The models of this series are distinguished by their winding crowns at 12 o’clock, as on pocket watches.
The "Professionale" line is designed in partnership with the CNS (Cooperative Nazionale Sommazzatori), and it comprises professional diving watches, water resistant to 2000 meters;
The "Dino Zei" is the most elegant range equipped with contemporary functions and with part of its movement being visible.
At this year’s BaselWorld Watch and Jewlery Show, the house of Anonimo has expanded its Militare and Professionale range with a couple of new models. The most interesting of all newcomers is the limited edition Militare Alpini Camouflage Chronograph, the version of the Militare Alpini series. The new military edition in bronze comes in two distinct versions – brown or khaki – each decorated with a military guilloche motif on the dial.
The sturdy 43.4 mm cushion case is the same for all the bronze Alpini versions. This time, however, the dial has been pared down, with the 12, 04 and 08 figures arranged in a triangle, a reminder of the “A” of Anonimo.
The watch face reveals the hours, minutes, small seconds and chronograph functions, all overlaid on the guilloché dial with its camouflage pattern. The chronograph model is powered by a Sellita SW300 automatic movement and a Dubois Dépraz 2035 chronograph module that has been exclusively developed for Anonimo. The movement provides 42 hours of power reserve, and is water resistant to 120 meters.
The Anonimo Militare Alpini Camouflage Chronograph is limited to only 97 individual exemplars. Each of them features a solid titanium case-back medallion, adorned with a relief of the mythical Swiss mountain, the Matterhorn. The Militare Alpini Camouflage Chronograph is supplied with either walnut brown or olive green calf leather strap, handmade in Italy. This limited edition model retails at 5,250 CHF.
Photos courtesy of Anonimo.
Right now 100+ watches on sale!
Latest News from Anonimo
Anonimo Epurato Verde Natura
Earlier this year, at BaselWorld 2018, the Italian watchmaker Anonimo introduced the new Epurato range that pays homage to Florentine aesthetics. Embodying the aesthetic codes of Italian elegance, the new collection is a more contemporary take on Anonimo's signature watch design. It uses the chief identity elements of the brand, such as the cushion case and the dial displaying the signature triangle arrangement of elements, presenting them in a smaller, more refined form that is suitable for both genders. The latest addition to the Epurato r...
Anonimo Militare WRC Special Edition
Anonimo, the official timekeeper of the FIA World Rally Championship in Italy, unveils the new special series chronograph – the WRC Special Edition. The sporty new timepiece, the latest member of Anonimo’s Militare collection, is actually the brand’s very first motorsport inspired watch. Housed in a robust, cushion-shaped stainless steel case measuring 43.3 mm in diameter, the WRC Special Edition sports a grey hand-brushed dial with neon green highlights, evocative of the colors of the World Championship. The most distinctive detail is th...
Anonimo Epurato Safari
For BaselWorld 2018, the Italian watch brand Anonimo introduced a new, casually chic watch line named Epurato. As its name suggests, the Epurato watch is distinguished by its pure, clean lines, as opposed to the existing Militare and Nautilo collections, which are focued on dive and military-style watches. For the spring of 2018, Anonimo unveils two new Epurato Safari watches in a matte black case and an antelope bracelet. The all-new and exotic Epurato Safari is crafted from stainless steel and covered with a black matte DLC treatment. The...
Anonimo introduces the new EPURATO collection - BaselWorld 2018
Ahead of the BaselWorld 2018, the Italian watchmaker Anonimo introduces its new EPURATO collection. Anonimo’s third line of watches is announced as an homage to Florentine aesthetics. The collection debuts with the new EPURATO Bronze, a watch that retains Anonimo’s recognizable design elements, utilizes the precise Swiss automatic movement, yet features a more contemporary, smaller diameter than the rest of Anonimo watches. Anonimo Epurato Bronze is housed in a cushion-shaped case combining a thickness of just 11 mm with a diameter of 42 mm....