Baume & Mercier is one of the oldest European watch manufacturers. Their story begins in 1830 and continues until today, passing the same ideal to each new generation: <i>“Accept only perfection, only manufacture watches of the highest quality.”</i>
In 2011, Baume & Mercier offers contemporary reinterpretation of some of their most successful collections: Classima, Capeland and Linea. Their new design policy is signed as “seaside living” a way of life which perfectly corresponds to the genuine values of conviviality, sharing, and durability, which are promoted by the brand. Baume & Mercier's new motto is: “Life is about moments,” and that is perfectly illustrated in each of their new pieces. All of them are engraved with the Greek letter Phi, a symbol of balance and perfection.
Linea, the perfect harmony of style and femininity, was first launched in 1980’s.
The line is distinguished by soft lines, sensual curves and confident luxury as well as sublime details. In 2000, the brand introduced a concept of interchangeable bracelets and today goes one step further. The Linea is still made upon the same celebrated principles: a domed crystal, a rounded shape and fluid lines decorated by a continuous bevel on the case and the bracelet. New details on Linea include its elegant size, polished and satin finishes and redesigned bracelet. The new models are also water resistant to 50 meters.
The new models offer a wide range of options. The wearer can choose from 27 or 32 mm in case diameter, black, mother-of-pearl or silver-colored dial; plain or diamond-set bezel, and two types of movements: quartz with hours, minutes and seconds or quartz chronograph displaying minutes, seconds and tenths of seconds in three counters.
Interchangeability remains the signature of the collection, allowing the wearer to easily change the strap to suit her mood or the occasion. A wide diversity of choices is available, including stainless steel, satin, black calfskin, or elegant brown warp-around calfskin strap.
The emblematic Linea watches are 32 mm models with a mother-of-pearl dial paired with interchangeable bracelet in satin or black calfskin. The watches are available in two versions: mechanical self-winding with a sapphire crystal case back, or quartz chronograph with a bezel set with 42 diamonds and the bracelet attachment links set with 36 diamonds for a total of 1.4 carats.
Baume & Mercier collections
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Latest News from Baume & Mercier
Baume & Mercier Clifton Club GMT and Clifton Club Bronze for 2019
Baume & Mercier Clifton Club collection expands this summer with two new models. The Swiss luxury watchmaker introduces two new automatic models: the Clifton Club GMT, suited for modern-day travelers; and the Clifton Club Bronze for those who prefer a neo-retro design. The Clifton Club GMT is envisioned as a watch to be worn on all occasions, both professional and personal. The watch includes the most practical GMT function, which allows the wearer to track time in two separate time zones. The second time zone is displayed by a central hand,...
Baume & Mercier Clifton Baumatic for SIHH 2018
Just ahead of the SIHH 2018, which opens its doors tomorrow, the house of Baume & Mercier introduces the new Clifton Baumatic, a reliable, antimagnetic chronometer endowed with a five-day power reserve. Baume & Mercier was the first of the Richemont Group brands to offer a watch with a silicone balance spring - the Clifton Manual 1830. This year, with the Clifton Baumatic, Richemont goes one step further in using the silicon technology. The new model, which is the most technically advanced Baume & Mercier model ever produced, is equipped wit...
Baume & Mercier Clifton Club Shelby Cobra Blue Edition for Bucherer
Bucherer, one of the Europe’s biggest watch and jewelry retail chains, has partnered with Baume & Mercier for the launch of the 16th model of its Bucherer Blue Editions. The unique collaboration between Bucherer and its exclusive partners features a selection of limited edition watches with Blue as a central theme. The latest addition to the Blue Editions line is the Baume & Mercier Clifton Club Shelby Cobra, a watch inspired by the Shelby Daytona Cobra Coupé racing car. Limited to only 100 exemplars, the timepiece will be on sale exclusively a...
Baume & Mercier Clifton Club Shelby Cobra Limited Edition | SIHH 2017
At the SIHH 2017 salon, Baume & Mercier introduced a new member of its exclusive Shelby Cobra collection, which is a fruit of its partnership with the American racecar maker Shelby. The company is named after its late owner, Carroll Shelby, who was an American automotive designer, racing driver, and entrepreneur. He became famous for the Mustang-based performance cars he made for Ford Motor Company, the famous Shelby Mustangs. The high-performance Shelby Cobra® collection welcomes a new member, which is, this time, inspired by Shelby Cobra D...
Baume & Mercier Clifton GMT Power Reserve | SIHH 2017
Ahead of the SIHH 2017 exhibition, which traditionally takes place in January, the house of Baume & Mercier previews the latest addition to its flagship Clifton collection. This time, the Swiss luxury watchmaker associates two current trends, a GMT complication and a blue dial, in one handsome, yet affordable timepiece. For SIHH 2017, Baume & Mercier introduces a brand new Clifton GMT Power Reserve, a watch tailored for gentlemen travelers. In addition to the standard black and white variants, the Clifton is now also available in a striking blu...
Baume et Mercier Clifton Chronograph Complete Calendar for SIHH 2016
The new Baume & Mercier Chronograph Complete Calendar, which will be unveiled on the occasion of the SIHH 2016 exhibition, is a lovely everyday sporty elegant watch made of polished and satin finished stainless steel. The watch case has a diameter of 43 mm, and it is 12mm thick. The crisp white dial at first appears to be rather busy, even though it remains highly legible. It features 8 different hands, 3 sub-counters, and 3 windows for timing, chronograph, and calendar function. The hours and minutes are indicated traditionally, with centra...
Baume et Mercier Capeland Worldtimer
Baume & Mercier Capeland Worldtimer celebrates the visionary Baume brothers who had understood the importance of winning new markets outside Europe. The first branch of their watchmaking business was established in London in 1851. Later on, in 1876, a subsidiary was opened in Philadelphia, followed by an immense sales network extending from India to Africa, Australia and New Zealand, Singapore and Burma. Baume & Mercier Capeland Worldtimer evokes the exciting history of the brand and talks to world-travelers and international executives who...
Baume & Mercier Clifton Collection
The Clifton collection will be officially presented at the upcoming SIHH 2013 exhibition, but there's already some information about the new Baume & Mercier timepieces. The press release from the brand presents us with the new hand-wound Clifton 1830 piece in 18-carat red gold, simple and refined, designed for all those who appreciate elegance. The brand has also launched a special microsite designed for all those who wish to discover the new Clifton watch collection for men. In addition to the Clifton 1830 piece in 18-carat red gold, here...
Baume and Mercier Capeland US Limited Edition
This time, the famous Capeland arrives on the market as a very special edition produced exclusively for the US. The new watch, which is a Flyback Chronograph with a reference number 10088, will be available for purchase only from Tourneau stores. The new limited edition uses the same design-features as the new versions of Baume & Mercier's Capeland, which were officially presented in 2011. Originally, Capeland Flyback Chrono was available in steel and pink gold, with black or white dial, but this time the famous Swiss brand offers an unexpe...
Baume & Mercier interchangeable seasonal straps for Linea wristwatches
Linea is one of the most successful collections made by Baume & Mercier. This range of timepieces was first launched in 1980’s, soon becoming the symbol of style and femininity. The range was recently updated, and now the brand makes one step further and introduces very nice selection of interchangeable seasonal straps for Linea wristwatches. Baume & Mercier introduced interchangeable bracelets for the first time in 2000. The idea was, of course, to make their timelessly elegant watches even more versatile, and to meet all of the needs of i...