Carl F. Bucherer - The New Consumer Book, for 2010/2011

Their models usually combine watchmaking artisanship and fine jewelcrafting. This is embeded in the company's tradition from the early days in 1888, when Carl Friedrich Bucherer opened his first watch and jewelry store, together with his wife Luise, on the Falkenplatz in Lucerne.

Today, the company produces high-end timepieces using highly complex and accurate procedures of precise mechanics. Their jewelers select each and every stone to create masterpieces of prestige watchmaking, with highly original settings and according to the strictest criteria.

Moreover, people from Carl F. Bucherer pay very much attention to their audience, publishing the free «INSIGHT by Carl F. Bucherer» magazine, which provides information on product innovations, technical developments, and events. They're recently voted for the "Prix du public de la Campagne Horlogère 2010", award for the best watch campaign 2010, elected via public voting.



This is their new Consumer Book, for 2010/2011, which offers the information about the brand, their history, technology, brand ambassadors and the renowned collections. The book has 116 pages, and it is generously illustrated, providing all of the important information about the different models. You will also find a horological glossary, an easy reference guide for new watch enthusiasts, which will often come handy to understand some of the most commonly used terms.