De Bethune is a contemporary watchmaking company based on an unconventional idea of traditional watchmaking. This company, born in 2002, is famous for their technological innovations, brilliant mechanisms, and amazingly beautiful designs. Some time ago, the brand launched a luxurious alligator-skin DBM iPhone case fitted with a stylish mechanical pocket watch. This was their first attempt to breathe a new life into once all-pervading extravagant masculine jewelry, by adding a touch of classic to gentlemen’s tech-companions. Now De Bethune retur...

A. Lange & Sohne gained 239 points out of a possible 300, and ranked above many of the famous luxury brands such as Maybach and Porsche. The luxury score was based on pricing criteria as well as on the brand appeal (lust-factor). The score was calculated based on the information gathered from about 200 interviews with experts. Another high-end watchmaking brand is ranked 3rd - Glashütte Original, a contemporary watchmaking company founded in 1994 by the privatization of VEB Glashütter Uhrenbetriebe. The final conclusion is that Germans valu...

Most of us are still under the impression from last year, when Piaget presented the thinnest automatic watch equipped with the thinnest automatic movement – the celebrated Altiplano 43 Automatic. In 2012, Piaget will push the boundaries even further, presenting the thinnest skeletonized automatic watch – Altiplano Skeleton Ultra-Thin. The new model is the world’s champion in two prestige categories: it’s thinnest self-winding skeleton watch (having only 5.34 millimeters in thickness) and it uses the world’s thinnest automatic skeleton move...

The new agreement involves creation of new watch collections but it also means that Hublot becomes the exclusive watchmaking partner in the full range of Ferrari’s activities. To be more precise, starting from today Hublot is the "Official Watch of Ferrari," "Official Timekeeper of Ferrari," "Official Timekeeper of Scuderia Ferrari," Official watch of Scuderia Ferrari," "Official Timekeeper of the Ferrari Challenge," and it partners Ferrari in all special events. Jean-Claude Biver, CEO of Hublot and Luca Cordero di Montezemolo, President...

This new range of contemporary timepieces is inspired by the vintage Alpina Pilot watch designs from the 1920’s and 30’s, but slightly tuned to appeal to modern men. The collection comprises of highly wearable watches, slightly less sporty and yet distinctively vintage-styled. All of the contemporary models are equipped with a subtle silvered dial and based on the same principles of accuracy and precision the brand once used to produce time-instruments for professional pilots. The collection offers pieces based on two different calibers: a...

New-York-based Russian-art gallery, La Vieille Russie, and Parmigiani are currently holding a special exhibition called “Mechanical Wonders,” aimed at collectors and connoisseurs of watches. The exibition offers a unique opportunity for visitors to see some of the mechanical marvels of the past, works of Fabergé, as well as contemporary pieces by Parmigiani Fleurier. The exhibition will run from October 26th – November 26th, showcasing many of the items that are on a regular display at Musée d’Horlogerie in Le Locle, Switzerland. To honor the...

Their first model has been unveiled recently and it represents an exceptionally rare piece, but in a contemporary sense of the word. Each of the watches is designed and manufactured in Switzerland, skillfully finished and assembled by hand. It takes no less than 1,000 hours to create each of these complicated futuristic pieces that go far beyond the standards established by traditional Swiss watchmaking industry. Each year, the brand releases a limited edition of only 5 exemplars of which each one is unique due to its distinctive composition....

The items of this collection are crafted in Zalium® alloy, hypo-allergenic and corrosive resistant material borrowed from aeronautical engineering. Zalium is actually an alloy made of aluminium and zirconium, and a trademark of Harry Windston brand. This zirconium-based alloy was for the first time used in the Project Z series of watches, and it is now reclaimed one more time to create these highly durable sporty pieces with unique lustrous gunmetal finish. First look on these brand new models reveals distinctive features of Harry Winston br...

With this watch Girard-Perregaux pays homage to the elegant 19th century pocket watches and their pure classic lines. The dial of this new piece, with hand-grained finish, recalls some of the timeless pocket watch creations as it showcases graceful painted numerals and blued steel hands. The small seconds hand is positioned at 9 o’clock while date aperture shows at 3 o’clock, making this watch perfectly balanced, neat and easy to read. The case is crafted in pink gold and sculptured in 38 mm round shape. Its solid case-back is engraved with...

The Girard-Perregaux 1966 line pays homage to brand’s perpetual commitment to innovation and evokes the most fruitful period in the history of the Manufacture, when they received the Neuchâtel Observatory’s Centenary Prize for developments in the field of research and precision. The new Girard-Perregaux 1966 Annual Calendar and Equation of Time repeats the same values of precision and accuracy, established in 1966. The watch is a mechanical automatically-wound annual calendar that requires a single manual correction every 28th february of non-...

TechnoMarine released an innovative catalog designed to help you choose a right watch for you. The newest publication by this famous Swiss brand will help you make a right choice between simple and sophisticated, colorful and elegant, large and small. A catalog offers real-size images of watches from all 45 collections, including 12 exclusive, and a color spectrum on the back pages. Choosing a watch has never been easier - all you have to do is to browse through the pages and compare the watches. There are literally hundreds of options avai...

Hublot’s masterpiece No.1 was the MP-01 Flyback Chronograph, the second one was MP-02, the Key Of Time watch, and now the brand unveils the third masterpiece creation: an unusual pocket watch shaped like a bullet. In the words of the brand, the plan was to create a contemporary pocket watch that would actually be worn by the owner. Most of the pocket watches created today usually serve only as desk clocks or valuable, well-secured, pieces in private collections - almost no one wears a pocket watch on chain anymore. Masters of watchmaking fr...

This famous Swiss watchmaking brand is known to create special limited editions in cooperation with various artists. However, the Frission watch is something truly different and intriguing, surprisingly creative even for such an imaginative brand. The name Frisson comes from French language, where it means chill or shiver. It perfectly reflects the cool nature of this watch that comes with a frosted glass face and icy-white strap. The whole idea behind this successful design was to make a watch that resembles the condensation of an iced vodka g...

The stainless steel Rolex Oyster Perpetual Submariner wristwatch, equipped by the famous "Q" for James Bond, is known as a main gadget in the epic movie "Live and Let Die". The watch was designed art director Syd Cain and especially modified for the movie - it had a built-in buzz saw bezel and high-intensity magnetic field generator. This unique bezel was made by cutting its edges into sharp teeth and adapting it in order for it to rise to full height before spinning. The Rolex ref. 5513, modified by the famous Q Branch is possibly the mos...

IWC is the Official Sponsor of the Abu Dhabi Ocean Racing team and this is why they decided to create something truly unique for the occasion. The new Portuguese Yacht Club Chronograph Edition “Volvo Ocean Race 2011–2012” is the world’s first Yacht Club chronograph to be built in titanium and it will also be a prize at the end of each race leg, in the course of the journey of 39,270 nautical miles (72,728 km) through some of the world’s most unpredictable waters. This elegant sports watch has a precision of a genuine nautical instrument...

Vacheron Constantin has for long been known as a manufacturer of some of the most exquisite pieces of ladies’ jewellery watches. Their first pocket watches, designed especially for women, appeared in Switzerland in 1820. Even the world’s very first series-made wristwatches were also produced by this famous Swiss brand, back in 1887, and again – designed only for women. In the 20th century, Vacheron Constantin produced the thinnest watch in the world: a baguette-shaped wristwatch with a winding crown placed on the back of the case. Today, the Ka...

The newest creation from famous Swiss manufacture reflects the highest values of fine watchmaking and traditional jewelcrafting. The watch is a tribute to the Bucherer family and the city of Lucerne, where the brand was born in 1888. One of the landmarks of the city is a Lake Lucene on which many swans glide charmingly across the surface of the water. These mythical creatures, often regarded as symbols of our dreams, are inspiration for new Alacria Swan watch. Carl F. Bucherer Alacria Swan is the masterpiece of the Alacria line. The watch is...

This beautiful and sporty watch is great choice for all occasions. In most cases, women appreciate a watch that goes well with any kind of their attire, and Certina DS Prime definitely has something to offer in this regard. The watch is designed in contemporary fashion, with brush and polished surfaces, geometric lines and playful contrasting textures. It boasts an elegant silver dial graced with three sparkling white diamonds and embraces the curve of the wrist with its 32mm stainless steel case. The watch provides hour and minute indicatio...

Linde Werdelin is a watchmaking brand built upon an interesting concept. This high-end watch manufacture revolves around the “watch-instrument” idea – their creations are not watches in a true sense of the word, but rather luxury sports instruments that can also be worn with an attachable sports gear – for example, as a ski instrument or dive instrument. The brand has recently unveiled another ski instrument – the new SpidoLite II. “The SpidoLite II for me is the complete skeletonized experience. Four years in technology terms is a lot of...

In the words of the brand, this is the most extreme watch Blancpain has ever produced. The new watch is a user-friendly high-performance mechanical diving instrument distinguished by all of the features essential for a true dive watch. The new X Fathoms is crafted in ultra-light and highly resistant titanium. It boasts 55,65 mm in diameter and has a helium decompression valve and the unidirectional rotating bezel. Every single detail is inspired by the epic Fifty Fathoms from 1953, a diving watch designed for the frogmen of the French army. The...

In the official announcement by the fine arts auction house, the sale of some 130 watches by Patek Philippe is going to be offered. The visitors will be able to see and bid for no less than 26 vintage complicated wristwatches, about 60 watches by Rolex, and a whole array of contemporary fine-watchmaking creations. The central piece of the auction is recently discovered and previously unknown Patek Philippe watch, reference 3448. The worth of this watch is estimated at amazing CH 500,000-1,000,000! Manufactured in 1968, the watch is an 18-ca...

Orsay Lady Medium Bronze is a novel reinterpretation of brand’s exceptional Orsay Lady – a line immediately recognizable by its irresistible attractiveness and refined elegance. The Orsay Lady Medium models were introduced earlier this year, at Baselworld Watch and Jewellery Show. The watch is now presented in a timeless square case which is not only available in steel and gold PVD finish, but also in bronze. Bronze is an interesting case material option, as it gradually develops a deep patina which gives each piece its own character and...

Harry Winston Avenue C Large was unveiled a couple of months ago. However, we would like to draw your attention to this piece today, as it perfectly blends with the upcoming festive period of the Christmas holidays. For those of you who insist on pure luxury at Christmas time, Harry Winston creates the beautiful gem-set watch inspired by the fine geometric forms of Art Deco. The watch is a part of the larger Avenue Collection, which is designed to celebrate the city of New York. The dazzling shine of diamonds evokes the mirror effects of New Yo...

Chronofighter Trigger Flyback Chronograph is an automatic bi-compax chronograph with a two-register layout. There are seconds and 30 minutes counter positioned on the dial, a date window at 7 o’clock and a flyback function, controlled by the pusher positioned on the left side of the case. A flyback chronograph actually uses a single pusher to control the chronograph function of the watch (to start, stop or reset the function). The control system is a patented innovation known under the name “Graham-London left-hand co-axial fast-action control...

What really distinguishes this watch from the rest of the Patek Philippe collection is that it actually uses a vintage movement. The Caliber 13-130, used for this watch, was firstly assembled and accustomed by Patek Philippe and integrated in the cases of many classics from the 1950’s. However, Patek Philipe told us a fairy tale in which a long-lost treasure is discovered: recently, no less than 16 unused caliber 13-130 movements were found inside of an old wooden chest in the brand’s historic domicile on Rue du Rhône in Geneva! These movem...

This new luxurious JeanRichard sporty watch is offered in white version. It successfully redefines brand’s emblematic Aquascope line in a contemporary blend of glamor and fine watchmaking. At the same time, the watch is obviously retro-inspired - the spirit of vintage diving watches, produced by the brand in 1960’s, still echoes through this new creation. The Aquascope Lady Day is designed as an antipode to JeanRichard Aquascope Lady Night, a large 44.5mm black piece presented earlier this year. This beautiful bright creation is crafted in s...

Kazimir Severinovich Malevich is a founder of geometric abstract art and the initiator of the Avant-garde Suprematist movement. The new Jaeger-LeCoultre Reverso is graced with reinterpretation of Malevich’s painting “Peasant Woman”, from 1931. This famous painting belongs to the most mature period of his creative work and it is now owned by the State Russian Museum in St. Petersburg, Russia. This painting, along with other works from this period, represents the gradual enslavement of the peasant world in which the painted figures lose their fa...

A couple of days ago we announced a fresh partnership between the Rolex and Tiger Woods. For watch enthusiasts from all around the world this also means the expectation of the new Rolex models designed especially for golfers. The fruit of Tiger Woods’ former partnership with TAG Heuer is the professional Golf Watch – an extra thin and lightweight quartz piece that can be worn in total comfort even on the golf court (don’t overlook the strong demands the game of golf puts upon the wrist). The only mechanical golf watch was, until recently, the...

This three-eye chronograph is nested inside of a stainless steel body. The watch is rather large and boasts 42 mm in diameter. Red seconds hand, double date window, as well as the brand’s insignia positioned at 12 o’clock, provide a pop of color, while silvered hour and minute hands paired with accented seconds hand provide easy reference. A second tracker is positioned on the outer edge of the dial, and a finishing detail - the signature Michele crown, rests between two curved chronograph pushers. The watch is water resistant to 50 meters...

The new Linea watche is designed for contemporary women, who truly appreciate fine watchmaking. The major change reflects in the fact that the new Baume & Mercier piece uses a refined automatic movement. The watch is characterized by feminine and elegant design, a 32 mm-diameter case and a delicate snailed mother-of-pearl dial. To fully meet the women’s growing curiosity about automatic movements, this watch is equipped with a sapphire crystal case-back, which reveals the inner core of a watch. A single glance exposes a gorgeous open-worked...

The watch is designed especially for Thomas Erber’s second Cabinet de Curiosités. Thomas Erber, globetrotting dandy journalist, explores the world of fashion, jewelry, watches, design, art, travel, music, literature and eroticism, by traveling around the globe and seeking the most talented and boldest designers and brands. Cabinet de Curiosités is born out of a desire to create an international network of designers, artists and brands who are not only masters of their unique skills but also truly independent. Thomas Erber’s Cabinet de Curiosi...

Jaquet Droz manufacture just launched three new pieces - a new format of the celebrated Petite Heure Minute watch. All three of them are offered in 35-mm wide round cases and equipped with the in-house 2653 self-winding mechanical movement. The movement indicates off-centered hours and minutes and provides 68 hours of power reseve. The new model is offered in three variants: with a dial made of stone, mother-of-pearl or enamel. The Petite Heure Minute Aventurine of the Elegance Paris collection comes with the deep blue azure ston...

The newest piece from Graham is directly inspired by the world of motor sports. The whole range of these watches is named after the famous Silverstone Circuit, which is often mentioned as a home of British Grand Prix and BRDC International Trophy. The new watch is launched at the Salon de l'Auto in Lyon, France, in a very original manner: the GRAHAM racing car, decorated with the watch, was displayed next to prestigious luxury cars to capture the visitors’ attention. This sporty chronograph is distinguished by carbon fibre dial accented by...

Tehcnomarine Cruise Original Hollyberry, reference number 110045, is a 40 mm wide round watch crafted in stainless steel. It is powered by Quartz Miyota 2105 movement and indicates hours, minutes, seconds, day and date. The watch is water resistant to 200 meters and topped with a protective mineral crystal glass. Available in a festive edition with silver dial and raspberry calf leather strap. Technomarine Cruise Original Night Vision, reference number 109047, is a large and masculine quartz powered chronograph that boasts 45 mm in diamete...

The Jaeger-LeCoultre LMP1 watch is a prestigious mechanical creation equipped with all functions essential for motor sports enthusiasts. The watch is an ultra-precise and legible chronograph that also offers a world time function. Emblematic orange and blue Gulf Oil colors are immediately recognizable details on the sporty dial. Two chronograph counters are positioned at 3 and 9 o’clock - in the racing context (and that’s what this watch is all about), these functions can be used to measure the hours and minutes that have elapsed since the sta...

This limited edition series comes under the name Collection Princesse Grace de Monaco and comprises of fine jewelery, writing instruments and, of course, timepieces. The collection has just been launched at the luxurious event in Monte Carlo, Monaco, but it will soon exhibit worldwide starting with two gala events in New York (November 2011) and Los Angeles (February 2012). The Collection Princesse Grace de Monaco timepiece celebrates the legend of Grace Kelly in all her splendor. The watch is issued in only 8 exemplars, crafted from 18-cara...

Romain Jerome, a contemporary brand established in 2004, quickly became very popular thanks to their unique concept "the DNA of Famous Legends". In the core of this concept lies the idea of paying a tribute to some of the most iconic legends of the 20th century by creating exceptional watches distinguished by original design and made from unique materials. The emblematic DNA-Famous Legends Collection already comprises pieces made of Moon dust, steel from the Titanic or ashes from the Eyjafjallajökull volcano. Romain Jerome now pairs with De...

The Ladymatic line was originally launched in 1955 and designed especially for women who appreciate fine watchmaking. These models are not only feminine, elegant and beautiful, but also technically refined and equipped with the best available mechanical watch movements. The new Ladymatic is sculptured in polished 18-carat red gold and presented in a very feminine version of 34-mm in diameter. The brown ceramic ring is positioned between the outer decorative wave and the inner case body, which is made of titanium. At the core of the watch bea...

F-22 Raptor Series is strongly inspired by military aircrafts, and pays a tribute to some of the most prestigious flying machines, such as the supersonic SR-71 Blackbird for example, or combat aircraft F-117 Nighthawk Stealth . This new model, announced earlier this year, has finally become available for purchase. The Flight Calculation/Chronograph watch is equipped with a slide rule bezel, which allows the wearer to make quick calculations on the go. This is especially important for military aviators whose survival often depends on the acc...

Each of these models is based upon the brand’s signature, patented creation, The Double Rotor, which actually represents the core of Perrelet's brand identity. The watches are, therefore, equipped with two rotors, one on the dial side and one on the movement side. The dial of the Turbine Poker watch reveals 12 spinning blades that rotate constantly, following the movement of the wrist, to create an illusion of a spinning roulette wheel. The blades allow glimpses of the cards spread around the dial, and Perrelet offers three different option...

Bulgari Mediterranean Eden is directly inspired by the rich and picturesque culture of the Mediterranean basin, which is tightly connected to the history of the brand. Bulgari is an Italian jeweler and luxury goods retailer, established in 1884 by a Greek founder, Sotirio Voulgaris. The first store of the brand was based in a small village of Paramythia in Greece, where it still withstands the test of time. Later the business spread all along the Mediterranean, from Cofu and Naples, to Rome. Throughout its history, Bulgari has created numer...

Yvan Arpa, former director of Hublot, is a Swiss watchmaker famous for his unusual creations. He is a creator or contributor to some of the most interesting concepts in contemporary watchmaking, such as the launch of the Big Bang, or the DNA of Famous Legends concept, by Romain Jerome. In 2009, he established his own company - Luxury Artpieces – and developed two brands: Blackbeltwatch and Artya. The Blackbeltwatch is the only watch in the world the money cannot buy since it is solely reserved for black belt holders! Artya offers a concept tha...

The finest mechanical movement entirely developed by Ebel equips these special watches. Both versions are distinguished by supreme elegance and very fine lines, offered in series of 100 and 500 pieces, in pink gold and stainless steel. The mechanical chronograph movement, Ebel Caliber 137, is also COSC certified, which stands for its superior level of precision and reliability over time. The movement, composed of 322 parts, is fully visible through the sapphire case-back. As a special detail, the oscillating-weight is graced with antique Ebel l...

Some exciting news from the renowned Italian watchmaker Panerai – their new model is just about to be launched. It is a new Panerai Luminor Marina 1950 3 Days, equipped with the manufacture’s new in-house caliber P. 3001 caliber. Judging from the pictures, the caliber animates centered hours and minutes and provides small seconds indication at 9 o’clock. Power reserve indicator is integrated in the movement and it can be seen from the see-through case-back. As the name already suggests, the new Panerai watch offers no less than 3 days of pow...

The SN 2003fg is a supernova discovered in 2003, and believe it or not, named after a rock hit! In case you didn’t know or you forgot - "Champagne Supernova" is one of the fan-favorite songs by English rock band Oasis. The song was written by guitarist Noel Gallagher for their most successful album (What's the Story) Morning Glory?. The SN 2003fg supernova occurred in a galaxy some 4 billion light-years from Earth and made a revolutionary breaktrough in human comprehension of space, due to its highly uncommon nature. Until this supernova, s...

This is actually the first time that Carl F. Bucherer uses this kind of chronograph indication. The purpose is clear – to achieve a supreme legibility by providing a wearer with an opportunity to view full complication at a single glance. The dial is very neat but highly functional. Its nicely organized display features the small seconds indication at 3 o’clock, a 24 hours indication at 9 o’clock and the date indication at 6 o’clock. The dial is offered in two basic variations, black and silver, both graced with wedge-shaped indexes and luminou...

To celebrate the occasion, the famous Swiss brand has already been introduced a number of special and limited edition watches: Reverso Squadra Art Ice , Reverso for Emergency , Grande Reverso Lady Ultra Thin and Ultra Thin Neva , Grande Reverso Email, and Grande Reverso Ultra Thin Italian Limited Edition. In addition, the brand demonstrates the rich history of the model through a special exhibition tour in six cities around China counting Shenyang, Dalian, Shenzhen, Hangzhou, Ningbo and Shanghai. To pay a tribute to the Chinese tradition a...

This generously gem-set watch, dubbed Dancer pièce exceptionnelle is actually the thinnest watch in the world. Its case has only 7.7 mm in thickness, and it is fully set with 1,230 special-shaped diamonds. The body is crafted in 18-carat white gold and immediately recognizable as belonging to the Dander line, due to its circular shape, pure dial, and bezel adorned with double gadroons. Inside of the case beats an in-house mechanical hand-wound Calibre 830P. The movement boasts only 2.5mm in thickness and it is built on 19 jewels. Once fully...

The new model is a fruit of collaboration between the Swiss watchmaker and Aston Martin. In their own words, what two famous brands exactly have in common is embodied in this creation, especially in its powerful design and daring performance. Inspired by the historical Memovox watches, the new AMVOXZ2 Grand Chronograph combines high-end watchmaking and sleek sporty lines. The watch is a vertical-trigger chronograph and uses a patented mechanism which makes it possible to operate the chronograph by only pressing the sapphire crystal of the w...

Florence Welch, a brilliant English musician of the Florence and the Machine just published her brand new video for "Shake It Out." The video precedes her new studio album "Ceremonials", which is to be released in the UK on 31st October 2011. Along with diamond rings of the Possession Celebration and Limelight collections, she chooses to wear a beautiful white gold Piaget Possession watch. This piece comes under the reference number G0A35083. The watch is set with a brilliant cut diamond, approximately weighing 0.02 carats, which turns ar...