Maurice Lacroix Partners With Fisker Automotive

The house of Maurice Lacroix introduces a brand new version of its most popular Aikon model. This time, the iconic Aikon has been redesigned, resized, and created with a female audience in mind. The watch that, as the brand promises, meets the needs of a modern woman, is sized at 35mm in diameter and offered in four different versions, each designed to reflect the personality of the owner. The Aikon, first launched in 2016, is a popular men’s watch that now shares the same DNA with its more refined female sibling. Available in a choice of tw...

The house of Maurice Lacroix has recently introduced a new member of the Aikon watch family – the Aikon Automatic Mercury, a watch that blends the brand’s tradition with a modern aesthetics. At first glance, the Aikon Mercury looks like a normal watch with central hours and minutes hands and a seconds hand at the 6 position. Even the slightest tilt reveals the secret to this creation – the hour and minute hands spin freely, disregarding their intrinsic duty of telling time. The watch is equipped with an original complication that relies o...

Maurice Lacroix is expanding its Aikon Automatic range to include a brand new model with a noble blue dial and a bronze case. The famous Swiss watchmaker is extending its flagship range with the use of bronze, a unique, warm-hued metal that acquires its distinctive patina over time, making each piece truly exclusive and original. The latest Aikon to join Maurice Lacroix collection incorporates two of the model’s main distinctive features: an integrated water resistant case and a flat sapphire crystal encircled by the emblematic six-arm bezel....

The house of Maurice Lacroix, known for its passion for skeletonizing, has just revealed the new Aikon Automatic Skeleton, a watch that is expected to debut at this year’s BaselWorld watch and jewelry show. The manufacture, known for offering high quality watches at affordable prices, is bringing its new self-winding skeleton movement to a wider crowd of watch enthusiasts. The new member of the Aikon watch family arrives in a freshly redesigned wide Aikon case that was tactically reshaped in order to house this new type of movement. While th...

Maurice Lacroix has just introduced the special new Fiaba Valentine, a watch announced as a romantic expression of femininity and a celebration of love. The classically elegant new model blends feminine shapes with luxurious burgundy accents, allowing for a rare sense of style and sophistication. The new Fiaba Valentine is presented in a perfectly round, stainless steel case topped with a 4N PVD bezel. The silvery-white dial is adorned with the “water drop” guilloche pattern, evoking the concentric circles that form on the surface of the wat...

Maurice Lacroix has just released a brand new version of its Aikon watch, a model deeply rooted in the history of the brand. The modern day Aikon is inspired by the Calypso watch, the most successful product line ever, which was produced from 1990 till 2003. Aikon, the watch that takes its design cues from the legendary Calypso, shares its assertive, sharp, and strong lines with key design elements that have made Calypso a true classic. Available in three distinct versions (a 44mm quartz chronograph, a gents three-hander with a date, and a 35mm...

On the occasion of the BaselWorld watch and jewelry show, the house of Maurice Lacroix introduces a number of new Masterpiece Retrograde watches. The collection, which represents the best of Maurice Lacroix’s know-how, has long been a stage for a wonderful illustration of different complications, especially retrograde displays. Maurice Lacroix has been specializing in this complication since 1999. This year, the Maison is unveiling two types of retrograde watches: the Masterpiece Double Retrograde and the Masterpiece Moon Retrograde. Maurice...

Maurice Lacroix embraces the shade of blue this season. Just days after announcing the launch of its new Masterpiece Gravity model, the famous Swiss watchmaker unveils yet another BaselWorld preview. This time, it is a sporty blue chronograph Aikon Chrono 44mm. In 2016, the house of Maurice Lacroix introduced the Aikon, a watch that takes its design cues from the Maison’s most successful collection ever – the legendary Calypso. Each of the three models in the Aikon collection features key design elements borrowed from the iconic quartz-power...

Ahead of the BaselWorld 2017, the house of Maurice Lacroix announces the launch of its new Masterpiece Gravity timepiece. The highly complex model, which was introduced at BaselWorld 2014, marks an important milestone in the history of watchmaking. This is the world's first timepiece to feature a fully sillicone assortment. The innovative, cutting-edge model, is distinguished by its offset dial and fully exposed assortment. The exclusive ML230 calibre, unveils  its oscillator and assortment center stage on the dial side of the watch, allowing t...

The Masterpiece collection by Maurice Lacroix is a range of contemporary timepieces exemplifying the Maison’s savoir faire, a delightful illustration of complications, especially retrograde displays that Maurice Lacroix has been focusing on for many years. In 2016, the Masterpiece range welcomes Masterpiece Skeleton & Masterpiece Chronograph Skeleton, both freely showing the movement components within.  Two new models provide a captivating glimpse into the world of precise mechanics. The new Maurice Lacroix Masterpiece Skeleton doesn’t have...