Chanel is to debut its new J12-236 model at BaselWorld 2014.

For the occasion of the BaselWorld 2014 exhibition, Chanel presents the new version of its famous J12 model. The new J12-356 is described as the new generation of the J12 watches, which are now even more refined, more slender, and even more feminine than any of its previous editions. The name of the model expresses the idea of a watch that can accompany any lady wearing it all year round, and in any occasion. Judging by the preview images, one thing is for certain – the new watches are immediately recognizable as the members of the J12 family, even though their 36.5mm diameter provides an authentic alternative to the original sportier 38 mm version.
Chanel J12-356 is crafted from ceramics, and it arrives in either black or white variant, highlighted with stainless steel or 18-carat beige gold. This new type of gold is made from an alloy which is proprietary to Chanel. There are four new Chanel J12-356 models decorated with beige gold elements, and some of them are even set with diamonds on both the inner bezel ring and the small seconds sub dial at 6 o’clock. There are eight different variations in total: white ceramic with steel or beige gold, with or without diamonds, or in black ceramic with steel or beige gold, with or without diamonds. On all non-set variants of the J12-365 model, the subdial is decorated with snailed guilloché motif.
Chanel’s new J12-356 watches are powered by the powerful mechanical self-winding movement that provides 42 hours of power reserve. The movement, which is water resistant to 100 meters, drives indications for hours, minutes, dragging seconds and a date. The date is now dislocated at the 6 o’clock position, instead of between 4 and 5 o’clock, which has so far been the standard feature of the J12 models.
Chanel J12-356 will be available for purchase from June 2, 2014. More information about this new model will be available following the BaselWorld 2014 exhibition.
Author: Marina Milojevic
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