The first timepiece issued by Chanel was a watch named Première, in 1987. Just like the famous perfume Chanel N° 5, the Première watch adopted the shape of Place Vendôme, with its hands positioned in such a way as to evoke the Vendôme column in the center of the Place.

Place Vendôme, a square in the 1st arrondissement of Paris, and one of the oldest districts of the city, was once a home of Coco Chanel, a pioneering French fashion designer and a founder of the famous Chanel brand.
Mademoiselle Chanel lived there at the Ritz Hotel in a room equipped with a rear door, which were an exit to her office, workshops and boutique, on the Rue Cambon. The Place Vendôme was also a cradle of the company's rich and successful history - it was here that Chanel launched her first collection of diamond pieces.
Gabrielle Coco Chanel created pieces according to the simple aesthetic codes and a fresh modernist philosophy. Born in a very poor family, she managed to build a huge success. This brave and determined woman even created her first collection of diamond pieces at a time when world struggled with the recession and suffered from the tremendous consequences of great economic crisis.
Today, Chanel is recognized as one of the most established houses in haute couture, specializing in luxury goods.
Following the success of their fist timepiece, company made another important milestone in 2000, launching the famous Chanel J12 collection. The collection was, five years later, enhanced with jewelry watch equipped with the tourbillion, the most refined of all watch making complications. The exclusive movement CHANEL O5-T.1, built by the experienced Swiss watchmakers, was made to be used in these fine jewelry watches.
According to the principles of Mademoiselle Chanel's menswear-inspired fashions, the Chanel J12 collection introduced first unisex timepiece. It also featured first model water-resistant to 200 meters, and the first watch crafted in high-tech non-scratch ceramic.
Over time, Chanel timekeeping creations have evolved into extremely glamorous diamond pieces collected under the name “Haute Joaillerie”. In 2003 Chanel launched the Coco Mademoiselle and the Chanel In-Between Wear, dedicated to younger women. Their luxury goods are outstanding pieces based upon true watch making authority, and still very much on demand.
Chanel collections
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1987 Womens Chanel Acier Etanche 30M Quartz W/ Leather & Stainless Steel Band
Coram,NY,USA
Pre-owned
Chanel J12 Black Ceramic Date 35mm Watch
Romania
Pre-owned
Chanel J12 H1629 Wrist Watch for Unisex (AUTHENTIC)
Detroit,MI,USA
Pre-owned
Chanel premiere watch silver and brown, steel case, mint condition
Clifton,NJ,USA
Pre-owned
Chanel Paris18k Quartz, Swiss made, 1987, F.M.41312
Ann Arbor,MI,USA
New without tags
Vintage Women’s Chanel Plaque Matelasse G20M Watch Stainless Steel 1986 Read Dsc
Flat Rock,MI,USA
Pre-owned
CHANEL Premiere 20mm Yellow Gold Plated Case with Black and Gold Strap...
Brewer,ME,USA
Pre-owned
CHANEL J12 DIAMONDS H1634 CERAMIC 33mm WOMEN's WATCH with RUBY MARKERS w/PAPERS
Blue Springs,MO,USA
New with defects
Chanel Matelasse Watch SS T.G.08969 18955
Japan
Pre-owned
Chanel Mademoiselle Watch Diamond 18KYG E.S.44492 69975
Japan
Pre-owned
Auth CHANEL J12 H0683 Black Men Wrist Watch
Japan
Pre-owned
Auth CHANEL Matelasse - Silver Women's Wrist Watch
Japan
Pre-owned
Vintage CHANEL Premiere Size Quartz Watch Running / A47
Remsen,USA
Pre-owned
Chanel Premiere Watch Gold #M C.X.12524 171055
Japan
Pre-owned
CHANEL Matrasse black Dial Quartz Ladies Watch_732985
Japan
Pre-owned
CHANEL J12 double diamond bezel Black Dial Quartz Swiss Ladies Watch
Burlington,WA,USA
Pre-owned
CHANEL Matrasse H0009 black Dial Quartz Ladies Watch_723482
Japan
Pre-owned
Auth CHANEL Premiere - Black Gold Women's Wrist Watch
Japan
Pre-owned
Chanel Premiere S Gold Platedx Leather QZ Black Dial
Japan
Pre-owned
Chanel J12 WDiamond Ladies Watch - White
Charlotte,NC,USA
Pre-owned
Minneapolis,MN,USA
Pre-owned
Auth CHANEL Matelasse - Silver Women's Wrist Watch
Japan
Pre-owned
Genuine CHANEL J12 33mm White Ceramic Diamond Dial Ladies Watch
Englewood,CO,USA
Pre-owned
Chanel J12 Quartz h0968 Wrist Watch for Women
Rohnert Park,CA,USA
Pre-owned
CHANEL Mademoiselle Acier watch pink leather strap quartz Chanel Swiss made 1989
New Orleans,LA,USA
Pre-owned
Auth CHANEL Matelasse H0118 Black Women's Wrist Watch
Japan
Pre-owned
Chanel Premiere XL Gold Platedx Leather QZ Black Dial
Japan
Pre-owned
Chanel J12 H2123 SSxCE QZ White Dial Links2
Japan
Pre-owned
CHANEL J12 black Dial Automatic Men's Watch DL 007G Ceramic Band
East Amherst,NY,USA
Pre-owned
Vintage Gold Plated Chanel Watch Womens
Seattle,WA,USA
Pre-owned
Auth CHANEL Mademoiselle - Beige Women's Wrist Watch
Japan
Pre-owned
CHANEL Mademoiselle white Dial Quartz Ladies Watch_722105
Japan
Pre-owned
Vintage Women’s Chanel Plaque Or G20M Watch Stainless Steel
Van Nuys,CA,USA
Pre-owned
Vintage CHANEL Gold Plated watch with leather and gold chain, Circa 1987.
Boston,MA,USA
Pre-owned
Authentic CHANEL J12 White Ceramic LINKS + CHANEL J12 Watch Box
Franklin,TN,USA
Pre-owned
CHANEL MADEMOISELLE H0875 Diamond Black Dial Stainless Bracelet Women's Watch
Fort Lauderdale,FL,USA
Pre-owned
CHANEL Women's Wristwatch G20M
Kazakhstan
Pre-owned
CHANEL Premiere 20mm Yellow Gold Plated Case with Black and Gold Strap...
New York,NY,USA
New without tags
Chanel J12 Chromatic 42mm Titanium Ceramic Bezel Grey Dial Automatic Watch H2934
Hartsdale,NY,USA
Pre-owned
CHANEL Premiere 20mm Yellow Gold Plated Case with Black and Gold Strap...
Atlanta,GA,USA
Pre-owned
Vintage Chanel Acier Matelassé Ladies Swiss Made Wristwatch
Mesa,AZ,USA
Pre-owned
Chanel J12 H2569 SSxCE QZ Black Dial Links3
Japan
Pre-owned
CHANEL J12 33mm Ceramic Black Women's Wristwatch (AUTHENTIC)
North Miami Beach,FL,USA
Pre-owned
Chanel High-Tech J12 Silver Watch
Sunland,CA,USA
Pre-owned
Chanel Premiere Rock Quartz Watch Plated Metal and Leather 20 - need batteries
Fairfax,VA,USA
Pre-owned
Chanel J12 Superleggera H3409 SSxCE AT Black Dial Links1
Japan
Pre-owned
CHANEL Premiere Ceramic Z2354 Diamond Bezel Quartz Ladies Watch Y02005 NEW
Round Hill,VA,USA
New with tags
CHANEL J12 Automatic H1996 Stainless Steel/Ceramic Black Dial Women's Watch
Coraopolis,PA,USA
Pre-owned
Chanel J12 H0940 Men's Watch in Ceramic
New York,NY,USA
Pre-owned
CHANEL PREMIERE 18K GOLD REF: 20435 20mm LADIES QUARTZ WATCH.
Honolulu,HI,USA
Pre-owned
CHANEL PREMIERE DIAMOND BEZEL MOP DIAMOND DIAL 20mm CHAIN BRACELET QUARTZ.
Honolulu,HI,USA
Pre-owned
CHANEL J12 33mm Ceramic Black Women's Wristwatch for parts, i do not know ifwork
Sunnyside,WA,USA
Pre-owned
CHANEL Premiere H2437 White Gold&Diamonds
Japan
Pre-owned
used CHANEL Premiere Size L Watch Vintege Quartz Black Dial Ladies 14287
Japan
New without tags
CHANEL J12 H0681 Black ceramic Quartz Ladies Watch_741685
Japan
Pre-owned
CHANEL J12 Watch H5703 Diamond #025
Japan
Pre-owned
CHANEL Mademoiselle Acier Orange Leather strap quartz Swiss made Watch
Pompano Beach,FL,USA
Pre-owned
CHANEL Chocolat H1003 black Dial Quartz Ladies Watch_732932
Japan
Pre-owned
CHANEL Premiere Watches H0001 Gold Plated/Leather Ladies
Japan
Pre-owned
Latest News from Chanel
Chanel J12 Inseparable for Only Watch 2019
This year’s edition of the Only Watch charity auction features the very first pair of watches in Only Watch history. The creator of this unique watch duo is no one else but Chanel, a brand that celebrates the 20th anniversary of the contemporary-styled Chanel J12 timepiece. To celebrate the anniversary in the best possible way, Chanel has updated and improved the J12, so it now features the Caliber 12.1, a new Chanel-exclusive Manufacture self-winding movement. Kenissi, a Geneva-based movement manufacturer that was acquired by Chanel earlier th...
Chanel Code Coco Watches
One of the best-kept secrets of the watch industry has finally been revealed – the Chanel Code Coco, a fusion of a watch and a bracelet, inspired by the clasp of the iconic 2.55 bag. Just in time for the Paris Fashion Week, Chanel unveils its Code Coco, a supremely elegant, contemporary timepiece that bridges the gap between the watch and the bracelet, between watchmaking and jewelry. The design of the Code Coco incorporates a flexible steel bracelet with quilted motif, nod to Chanel’s trademark quilting, and with no classic buckle or clasp....
Chanel J12 XS
Chanel’s cult classic, J12, which is made using the highest quality materials, including ceramic and diamonds, now welcomes a tiny ceramic timepiece aimed at bold, courageous, emancipated ladies. The name of the watch is a word play on the initials for “extra-small” and the word “excess.” These four models will come as three non-limited versions and a series of 150 cuff watches that will only be available from Chanel stores. The whole collection includes twelve different iterations. As announced by the famous luxury brand, the original dia...
Chanel J12-356 Watches
For the occasion of the BaselWorld 2014 exhibition, Chanel presents the new version of its famous J12 model. The new J12-356 is described as the new generation of the J12 watches, which are now even more refined, more slender, and even more feminine than any of its previous editions. The name of the model expresses the idea of a watch that can accompany any lady wearing it all year round, and in any occasion. Judging by the preview images, one thing is for certain – the new watches are immediately recognizable as the members of the J12 family,...
Cartier Calibre Diver for SIHH 2014
In 2014, Cartier will release the new member of the Calibre Collection – Cartier Calibre Diver. As the name suggests, Cartier’s new release is a luxury diver’s watch. The brand did not reveal many details, but we know that it arrives in a 42mm wide case, crafted from pink gold. According to some sources, the Calibre Diver will be available in stainless steel, as well. The watch is designed to withstand water pressure to up to 300 meters. Despite of its distinctively sporty design and a fluted rotating bezel, Cartier’s Calibre Diver is only 11mm...
Chanel Premiere H3258 Ladies wristwatch
Like the rest of the Premiere collection, the new H3258 timepiece is inspired by the shape of the Chanel N °5 perfume bottle stopper, and the geometric proportions of the Place Vendôme. This unusual octagonal case symbolizes so many things that are important to Chanel. Chanel and Place Vendôme are essentially linked for decades. For Mademoiselle Chanel, Place Vendôme was one of the main sources of inspiration. She was the one to design the cap of her first perfume so that it recalls Place Vendôme’s geometry and proportions. The Première watch c...
Chanel Mademoiselle Prive Collection
A couple of days ago, I took the opportunity to announce the new Couture Precieuse Collection by Piaget. As you may remember, this collection is designed especially for Biennale des Antiquaires 2012, and it represents Piaget's largest collection yet for the world's most important fine jewelery show. Today, I present a couple of jewelery watches by Chanel, all from the “Mademoiselle Privé” collection created for this year's Biennale. This is actually a commemorative collection designed to celebrate the 80th anniversary of the only High Jewelr...
CHANEL The Premiere Flying Tourbillon Watch
This year marks the 25th anniversary of Chanel’s first model in the Premiere series. To celebrate the occasion, Chanel offers a new piece, designed especially for women who appreciate fine watchmaking. The new Chanel Premiere Flying Tourbillon is a high-end mechanical timepiece that is, just like any other watch in the Premiere line, distinguished by its octagonal case, directly inspired by the shape of the famous bottle stopper of Chanel’s iconic No. 5 fragrance. The new watch is designed in collaboration between Chanel and the honored Swi...
Chanel Launches First Men's Diving Watch
This brand new model, dazzling contribution to Chanel’s J12 line, is available in the Chanel boutiques since July. The model comes in black and white version and two sizes. Retail price for 38mm watch is $4,700 and 42mm version is sold for $4,900. The timepiece is water resistant up to 300 meters and suitable for swimming, snorkeling and scuba diving at depths. Big Arabic numeral, time-markers and sporty arrow-shaped hands are covered with luminous filling, offering the exceptional brightness even at the ocean depths. Hamilton started wear...