The year 2017 marks the 100th anniversary of Cartier Tank, a watch invented by Louis Cartier (a grandson of Cartier’s founder Louis-François Cartier) back in 1917. The unique design of this watch is inspired by  Renault military tanks, which Cartier saw in use on the Western Front. Its case is both square and rectangle, and its strap is seamlessly integrated into vertical sidebars called "brancards," representing tank treads. The Tank was introduced in 1918, and during the next year, only six pieces watches were produced. Since its design is...

Maurice Lacroix has just released a brand new version of its Aikon watch, a model deeply rooted in the history of the brand. The modern day Aikon is inspired by the Calypso watch, the most successful product line ever, which was produced from 1990 till 2003. Aikon, the watch that takes its design cues from the legendary Calypso, shares its assertive, sharp, and strong lines with key design elements that have made Calypso a true classic. Available in three distinct versions (a 44mm quartz chronograph, a gents three-hander with a date, and a 35mm...

TAG Heuer has just released a special new Formula 1 timepiece to celebrate Max Verstappen’s long-term success in motor racing. This special edition watch was unveiled on August 20th, in Max Verstappen’s home city of Amsterdam, Netherlands. The exclusive new timepiece features Max’s lucky number 33 engraved on the back of the case. The number was Max’s first starting number when he began carting and it is also his starting number at Red Bull Racing Formula One. As requested by Max, this limited edition timepiece is produced in only 533 pieces...

The famous Swiss watchmaker Tudor, a subsidiary of the legendary Rolex brand, has just announced Lady Gaga as its new brand and #BornToDare campaign ambassador. The provocative and daring pop icon is also the co-founder of the Born This Way Foundation committed to empowering youth. In 2017, Tudor launched its Born To Dare campaign that reflects both the history of the brand and what it stands for today. Daring individuals, who personify the spirit Tudor lives by since its creation, supported globally by ambassadors whose life achievements di...

For the 7th edition of Only Watch charity auction, the house of Piaget introduces an interesting new timepiece inspired by its rich heritage. This year, Piaget continues its support for the initiative by offering an exclusive, unique timepiece inspired by one of its historical models that broke watchmaking conventions in the 1950s with an out unusual cushion-shaped watch-case.  Distinguished by a shape that is neither round, square nor rectangular, but all three at once, the Piaget Black Tie vintage inspiration watch echoes the daring elegance...

Carl F. Bucherer the Swiss luxury watch manufacturer located in Lucerne since 1888, is opening its first exclusive boutique in its home town. To mark this special occasion, an exclusive timepiece was launched: the Manero Peripheral Boutique Edition. The latest member of the Carl F. Bucherer watch family is a very special limited edition timepiece available in only 188 exemplars worldwide. This beautiful automatic timepiece is powered by the in-house CFB A2050 caliber, featuring a unique peripheral rotor in stunning blue that can be admired t...

The famous Swiss watchmaker, known for its precision-made chronometers useful to aviators, has just released the new Chronospace EVO B60, a watch fitted with the first analog-display quartz movement that has been entirely developed by and for Breitling. The new member of the Chronospace watch family is powered by a SuperQuartz chronograph caliber movement with a 24-hour counter, central minutes, and central times. The model that combines technology and power is, within the Professional range, the only electronic model equipped with a pointer...

The house of Ulysse Nardin has introduced a new version of the Executive Moonstruck, the first astronomical watch with a tidal display that works properly regardless of the wearer’s geographic location. The amazing Moonstruck, a watch capable of doing much more than simply telling time, has now been improved to include the world time complication. Just like its predecessor, the Executive Moonstruck Worldtimer features a geocentric dial with a miniature map of the planter Earth artistically displayed as seen from above the North Pole. The wat...

The house of Harry Winston extends its flagship Avenue collection with the addition of two new Avenue Classic Automatic timepieces. This sophisticated, elegant range, is inspired by New York’s Fifth Avenue and the distinctive style and architecture of the Big Apple, home to the very first Harry Winston Salon. The new Avenue Classic Automatic evokes the glamorous Art Deco architecture of the New York City in the 1930’s, when the famous American jeweler founded his namesake business. The streamlined and urban silhouette of the model recalls the p...

The 74th edition of the Venice Film Festival, the oldest film festival in the world, will be held on the Lido di Venezia from August 30th to September 9th, 2017. For over 12 years, the Manufacture of Jaeger-LeCoultre has been a partner of the festival. Jaeger-LeCoultre Rendez-Vouz Sonatina Séduction Q359 24 P1  Same as every year, the famous Swiss watchmaker honors this significant cultural event with an exclusive artistic collection of Rendez-Vous watches. The latest edition, inspired by the romantic ambience of Venice, features three Rendez...

The house of Jaquet Droz has just released three extraordinary new timepieces that redefine the notion of contemporary watchmaking. The brand’s iconic Grande Seconde model is presented in a completely new, modern version made from contemporary materials. Three new watches of the Grande Seconde collection are a white ceramic version and two black versions with a “clous de Paris” finish – each limited to 28 pieces. GRANDE SECONDE BLACK CERAMIC CLOUS DE PARIS black J003035540 / 28-piece edition / retail: 14 900 € The classic Grande Seconde is...

The house of Ulysse Nardin has just unveiled yet another breathtaking addition to its Classic Collection of limited-edition enamel cloisonné timepieces. This time, the famous Swiss watchmaker pays homage to the world of Chinese maritime history with a marvelous new dial depicting the Zheng He Treasure Boat. This Chinese treasure ship was a large wooden vessel in the fleet of Admiral Zheng He, who led seven voyages during the early 15th-century Ming Dynasty. Zheng He’s voyages covered extensive territory, traveling through Southeast Asia to fara...

For this year’s edition of the Only Watch charity auction, benefiting the research on Duchenne Muscular Dystrophy, the house of Hermes introduces a new and unique version of its Hermes L’Heure Impatiente, a watch that captures the emotion of anticipation. This unusual model is a fruit of collaboration between La Montre Hermès and the famous master watchmaker Jean-Marc Wiederrecht. Slim d’Hermès, L’Heure Impatiente, French for the “Impatient Hour,” is a watch that includes an original poetic complication that captures and underlines the antic...

The Longines Master Collection, launched back in 2005, is built on tradition, elegance and performance. This product range is the perfect contemporary illustration of Longines long-standing values. It blends classical elegance with the cutting-edge performance, and stands as an emblem of the brand's watchmaking savoir-faire. In 2017, Longines adds new pieces to its best selling product range: the new Longines Master timepieces with colored dials. Longines introduces two Master editions: one in grey and other in blue, both perfectly in-line w...

The house of Hublot pays homage to the Greek island of Mykonos with two new limited editions. Following the success of the Classic Fusion Mykonos from the last five years, Hublot has unveiled a new model for the summer of 2017: a precious King Gold version, and two-color titanium variant. Keeping with the theme of blue and white, evocative of the long sandy beaches and clear azure waters. The Mykonos windmills are an iconic feature of the Greek island of the Mykonos, and one of the main attractions of the Cyclades islands. There are currentl...

The high-end luxury watch manufacturer, Ateliers deMonaco, introduces a new unique timepiece paying homage to one of the great historical buildings of Monaco – Casino de Monte-Carlo. Located in the heart of the city, next to the iconic Hôtel de Paris, Casino de Monte-Carlo is a gambling and entertainment complex that includes a casino, the Grand Théâtre de Monte Carlo, and the office of Les Ballets de Monte Carlo. Ateliers deMonaco took its inspiration from this mythic place and created a unique piece called Tourbillon Casino de Monte-Carlo wit...

Earlier this year, on the occasion of the SIHH exhibition, the house of MB&F introduced its aquatic-inspired timepiece, the Horological Machine No.7, aka HM7 Aquapod. Envisioned as a horological jellyfish, the eighth of MB&F’s “Horological Machines features a central flying tourbillon mounted on top of the concentric vertical movement with indications radiating out from the center. The design of the radially symmetric Aquapod is inspired by the anatomy of a jellyfish. Its three-dimensional movement architecture is paired with a large flying...

On November 11, for the second time since its first edition in 2005, the famous biennial charity auction Only Watch will take its place in Geneva. Some of the world’s finest watchmakers will gather in the cradle of watchmaking to present their unique creations to be auctioned for research on Duchenne muscular dystrophy. For the sixth time, the name of the famous American luxury jeweler and producer of Swiss timepieces, Harry Winston, will be listed among the participating brands. This upscale brand will donate a unique custom model of its Oc...

The Distinguished Gentleman's Ride, a global motorcycle charity event to raise awareness of prostate cancer and male suicide prevention, takes place on the last Sunday in September each year since 2012. Open to all genders, the ride provides a style guide for all participants, who are advised to arrive on a classic bike and wearing the finest suits. For the second consecutive year, Zenith is proud to be supporting this global charity event. This year’s goal is to pass the USD 5 million mark! To help reach it, the Swiss watch Manufacture will...

Parmigiani Fleurier adds the new GMT complication to its iconic Toric collection. It was a restored timepiece that inspired the famous Swiss watchmaker to create this ultimate traveler’s timepiece. The watch is inspired by a historical pocket watch housing two separate movements – each responsible for its own time zone. Michel Parmigiani, who established the Parmigiani Fleurier manufacture in 1996, found an elegant solution to simplify this function, by constructing a single caliber that controls two time zones. The Tonda Hémisphères, which was...

Earlier this year, on the occasion of the BaselWorld watch and jewelry show, the house of Breguet introduced its new Marine Équation Marchante 5887, a highly complicated timepiece that features a running equation of time, a perpetual calendar and a tourbillon. This exclusive new timepiece is inspired by historical marine chronometers that A.-L. Breguet supplied the French Royal Navy in the 19th century. Following in the wake of this unique heritage, Breguet introduces the Grande Complication Marine Équation Marchante 5887, featuring the rare...

The famous Swiss luxury watch manufacturer, Corum, has just released its flagship Bubble model in two playful new versions honoring the friendly countries of the United States of America and United Kingdom.  Corum Bubble, a watch collection that came out back in 2000, is one of the most imaginative and eclectic watches of all times. The combination of exceptionally large domed crystals and highly creative dials gives them a distinctive whimsical appeal that often comes close to pure art. Corum Big Bubble American Flag Limited Edition L403/03...

IWC Schaffhausen celebrates the 35th birthday of its first Aquatimer model, which was originally designed by Ferdinand A. Porsche, back in 1982. The Aquatimer Ocean 2000. Before being sold commercially, this historical timepiece was available only to German navy divers. With its avant-garde design, and extreme pressure-resistance, the legendary Aquatimer was years ahead of its time. In 2017, the famous model celebrates its 35th birthday, which is a splendid occasion for IWC to unveil a special limited series: the Aquatimer Automatic 2000 Editio...

The famous Swiss luxury watch manufacturer, Oris, has just released a very special timepiece made in honor of the crew of the aircraft carrier Charles de Gaulle, the French Navy’s flagship. The exclusive new timepiece is based on one of the Oris’ most celebrated models, the Big Crown. The Big Crown, one of Oris’s signature designs, was first introduced in 1938. This year it inspires the exclusive classic pilot’s watch created in partnership with officers of the French Navy’s flagship aircraft carrier.  The model is limited to 1890 individual...

The house of Richard Mille has just announced the launch of two new sports versions of the RM 67-01. Two new lightweight and robust sports watches with eye-catching exotic cases are dedicated to Wayde van Niekerk and Mutaz Essa Barshim, two of the Richard Mille’s newest ambassadors. The watches, called the Richard Mille RM 67-02 High Jump and RM 67-02 Sprint, will make their debut on the occasion of the World Championships in Athletics at the Olympic stadium in London. The watches are, obviously, named after the athletes’ respective records:...

Back in 2016, Bell & Ross announced a new partnership with Renault Sport Formula One Team. This exciting collaboration was crowned earlier this year, when Bell & Ross unveiled its BR03-94 RS17 model that integrates the best of motor racing technology, mechanical expertise and materials. At BaselWorld 2017, we saw the launch of an entire collection, the Bell & Ross BR-RS17 Trilogy, dedicated to the Renault Sport F1. This time, the partnership with the Renault Sport Formula One Team provides inspiration for Bell & Ross watch designers to celebrat...

The house of Jaquet Droz has reinvented its iconic Petite Heure Minute model, which is now offered in three new exotic versions enhanced by the contrast between black Grand Feu enamel and vibrant miniature painting. Inspired by striking destinations and majestic symbolic creatures from Africa, the Caribbean and Asia, the Jaquet Droz Ateliers d’Art have created three timepieces adorned with miniature paintings of the lion, the flamingo, and the koi carp. The all-new versions of the Petite Heure Minute were hand-made by the brand's artisans, p...

The house of Laurent Ferrier has joined its forces with Urwerk to create a unique piece of work to be sold at the Only Watch auction, benefitting the battle against Duchenne muscular dystrophy. For the first time ever, two watchmaking companies grounded on the opposite ends of the stylistic spectrum have come together to create one-of-a-kind timepiece that blends time-honored traditions with futuristic vision. The result of this intriguing partnership is the Arpal One timepiece, which comes in a curved, almost aerodynamic case made from an excl...

2017 marks three noteworthy anniversaries for Albert R. Broccoli's EON Productions and Metro-Goldwyn-Mayer Studios’ (MGM) Bond franchise including: the 50th anniversary of “You Only Live Twice”; the 40th anniversary of “The Spy Who Loved Me”; and the 20th anniversary of “Tomorrow Never Dies.” In each of these films, James Bond can be seen wearing his official military uniform. To mark these special occasions, OMEGA has created a new timepiece that celebrates the rank and regalia of James Bond - the Seamaster Diver 300M “Commander’s Watch” Limit...

The house of Jaquet Droz participates in the 7th edition of the world’s most important charity watch auction, which takes place Saturday, November 11, in Geneva. The biennial charity auction of unique timepieces created by the finest brands has been held since 2005, for the benefit of research into Duchenne Muscular Dystrophy. In 2007, on the occasion of the 7th edition of the Only Watch, Jaquet Droz presents one of a kind Grande Seconde Off-Centered model, featuring a cuprite dial. This red colored mineral is composed of cuprous oxide and a mi...

IWC Schaffhausen has just introduced a special new version of the Pilot’s Watch Mark XVIII. This time, the famous timing instrument pays tribute to the historic Pilot’s Watch Mark 11, which was first introduced in 1948. The legendary pilot’s watch, Mark 11, was designed by International Watch Company and Jaeger-LeCoultre, according to the specifications provided by the British Ministry of Defense (MoD). The exact specifications were awarded to 12 different watch companies, Buren, Cyma, Eterna, Grana, Jaeger-LeCoultre, Lemania, IWC, Omega, Reco...

Since 2005, the house of Hublot has participated in the biennial charity auction Only Watch, with one-of-a-kind timepiece designed to benefit research on Duchenne muscular dystrophy. For 2017, Hublot has decided to offer a one-off version of its Big Bang Unico Sapphire dedicated to champion sprinter Usain Bolt. As Ricardo Guadalupe, CEO of Hublot, explained, there is no one who better symbolizes victory, courage, and determination – crucial values of dedicated researchers who are on the mission to triumph over this degenerative disease. Hubl...

Only Watch, a biennial charity event organized to benefit the Monaco Association against Duchenne muscular dystrophy, is taking place on November 11 in Geneva. For the first time since its inception in 2005, this extraordinary charity auction will be conducted by Christie’s. For a couple of days, Geneva will turn into the epicenter of the world’s finest watchmakers, with 49 of the best showcasing their one-off models!  In six editions, Only Watch has raised more than 25 million for research in Duchene muscular dystrophy, helping make significan...

The house of Bell & Ross, known for its military-inspired timepieces, pays tribute to military professionals who rescue at the sea, with two new timing instruments. Bell & Ross Vintage Garde-Côtes collection comprises two new timepieces dedicated to professionals on the high seas, both helicopter pilots and divers. Operating at extremely risky circumstances, these military and civil units are in demand of a precise, reliable timing instrument to support them in their missions. Bell & Ross has created two watches that meet the operational needs...

The house of Frederique Constant introduces a new timepiece intended for modern-day globetrotters. The brand’s recognizable philosophy of “accessible luxury” is infused within this collection, as traveling the world with a stylish timepiece is made possible at under 2’000 USD. The Classics Automatic GMT, a watch designed to keep travelers on time and in style, features a handy function that allows travelers to quickly find out what time it is all over the world, as long as they know what the GMT (Greenwich Mean Time) is. Like most GMT wat...

The house of Hublot has just introduced a Classic Fusion collection of three limited edition timepieces designed to celebrate the 20th anniversary of the Fuente Fuente Opus X. According to purists, the Fuente Fuente Opus X is the rarest, and the most sought after cigar in the world. The king of cigars is regarded as the absolute reference in both terms of its flavor and the quality of its execution. For example, before authorized to work on production of the Fuente Fuente Opus X, the cigar rollers, also known as torcedores, have to undergo a...

The house of Ulysse Nardin, established 1846 in the Swiss Le Locle, acquired its fortune and fame by producing highly accurate marine chronometers, which were, at one point during 1800’s, supplied to over fifty of the world’s naval forces. A marine chronometer is a timepiece that is precise and accurate enough to be used to determine longitude by means of celestial navigation. The pocket chronometer was the captain’s watch, and a mark of his high rank both on the land and sea. In the 19th century, when explorers and voyagers roamed the world...

Manufacture DeWitt was established almost 15 years ago by Jérôme de Witt, in continuation of the successful Swiss luxury watch brand Cédric Johner. This high-end watchmaker prides itself in being one of the 18 watchmaking brands that is capable of producing their own movements, and one of the four luxury brands with in-house dial makers. DeWitt watches are immediately distinguished for their avant-garde design with gear-shaped sculpted bezels modeled after the famous 24 "imperial columns." The brand offers six different product ranges, includin...

Earlier this year, on the occasion of the BaselWorld watch and jewelry show, the house of Blancpain enriched its Fifty Fathoms collection with a brand new MIL-SPEC model. With this new addition to the celebrated range, Blancpain reinterprets one of its vintage pieces from the 1950s, the Fifty Fathoms with a water-tightness indicator. It was back in 1953 when the famous dive watch „Fifty Fathoms“ was first introduced. The original Fifty Fathoms timepiece, waterproof to a depth of 200 meters, was the product of passion of Jean-Jacques Fiechter...

Ryan Reynolds, Piaget International Brand Ambassador wears a Piaget Polo S Chronograph watch with a black rubber strap G0A42002 The Piaget Polo is a legendary timepiece that goes back to 1979. Thanks to its avant-garde, youthful style, the watch became one of the generational icons of the 1970’s, accounting for one-third of Piaget’s total watch sales.  In autumn 2006, Piaget Polo was re-launched as an automatic watch, while in July 2016 Piaget launched its modern-day heir and successor, a new generation of Piaget Polo: the Piaget Polo S. The n...

The house of H. Moser & Cie has just introduced an extremely wearable new model, the Pioneer Perpetual Calendar. It’s hard to disagree with H. Moser & Cie’s claim that this is the first complication of its kind to be truly suited for everyday wear. Thanks to a double steel case, the Pioneer Perpetual Calendar is water resistant to 120 meters of depth, but its slender profile with 11.3mm height makes it an ideal companion both on land and in water. In addition to the extraordinary level of water resistance, the new model features possibly the...

Breitling has just introduced two new versions of its Superocean 44 Special, a sturdy, legible diver fitted with a high-tech ceramic bezel. The special new iteration of the Superocean dive watch is available in black or blue versions, each presented in a robust steel case that is water resistant to a depth of 1,000 m (3,300 ft). This model made its debut back in 2016, as the second Breitling timepiece that uses ceramic as a bezel material. The Superocean 44 Special is distinguished from all other Breitling instruments by its high-tech rotati...

Porsche Design and Porsche have recently unveiled the latest fruit of their imaginative collaboration: a custom-made Porsche Design Chronograph 911 Turbo S Exclusive Series, which will be made available only to those who own the new Porsche 911 Turbo S Exclusive Series cars! Porsche will produce only 400 of the cars, each priced at a staggering $257,200 USD! Consequently, only 500 of the Porsche Design Chronograph 911 Turbo S Exclusive Series watches will be made, and offered at a price of $12,650. For the upcoming release, Porsche Design...

The house of Panerai has just released the very special, e-commerce edition Luminor Submersible Automatic Acciaio, which comes in a very limited series of only 100 pieces worldwide. The exclusive new member of the Luminor Submersible watch family features the distinctive Panerai design combined with innovative technical solutions. Faithful to the collection’s recognizable DNA, the new model asserts solid and strong presence, as well as unmatched visibility even at great depths. This professional divers watch, inspired by the rich heritage of...

The house of Vacheron Constantin has just introduced a new watch to its classically-elegant Patrimony collection. This exquisite range, inspired by the perfection of the circle, welcomes yet another harmoniously proportioned timepiece, only in a smaller 36 mm diameter. Drawing inspiration from the Manufacture models of the 1950’s, Vacheron Constantin has created a universally flattering model of stylistic purity, whose restrained design makes it equally suited for both genders. Vacheron Constantin Patrimony Small Model is a dress watch in ev...

Last year, on the occasion of the BaselWorld 2016, the house of Bell & Ross introduced the AeroGT watch, inspired by AeroGT concept car envisioned by Bell & Ross co-founder Bruno Belamic. Following the success of the premiere model,  Bell & Ross now introduces the new BR03-94 AeroGT Orange. The new watch takes the avant-garde AeroGT concept launched last year in a new orange version. Announced as the true diver’s watch, the new iteration of the Bell & Ross AeroGT model is specifically designed for measuring short-time intervals. Same as its...

Chopard, the Official Timing Partner of Porsche Motorsport LMP1 Team, will once again support the German team for the 24 Hours of Le Mans 2017. To honor the occasion, Chopard presents the exclusive Superfast Power Control Porsche 919 HF Edition, produced in a 100-piece limited series. The special new timepiece, powered by a new Chopard movement, the high-frequency Caliber 01.11-M, is announced as the embodiment of pure performance and a tribute to Chopard’s partner Porsche Motorsport’s success in the FIA World Endurance Championship (WEC).  ...

The house of Louis Moinet introduces the world’s first satellite tourbillon, named Space Mystery. The watch is a powerful tribute to the astronomical passion of Louis Moinet, and what makes it truly unique is that its cage is balanced by means of a tiny planet that revolves around it. After having shown off fragments of the Moon, Mars, and the oldest known rock in the solar system, Louis Moinet now incorporates the carbonaceous CM chondrite meteorite into its latest creation. These authentic fragments of a mysterious meteorite hold traces of am...

Same as every year, the house of Chopard introduces a new motorsport inspired timepiece to honor the Mille Miglia classic car rally. It all began in 1988, when the famous Swiss watchmaker became timing partner and official timekeeper of the world-famous rally. The Mille Miglia collection of watches, distinguished by virile sporty creations, now welcomes the special Mille Miglia 2017 Race Edition. The new model is issued in a limited series of 1000 exemplars in steel symbolizing the spirit of the legendary Italian competition. The Mille Migli...

The house of Ulysse Nardin has just introduced a gorgeous new timepiece equipped with an in-house movement – the Classic Dual Time Enamel Boutique. As its name suggests, the new watch is available exclusively at Ulysse Nardin boutiques, and is limited to 99 pieces worldwide. As many other watches from the Ulysse Nardin assortment, the Classic Dual Time Enamel unites the most prestigious aspects of Swiss watchmaking: avant-garde silicon movement, in-house manufactured UN-324 caliber, and superior craftsmanship with its egg-shel Grand Feu enamel...