The famous Swiss watchmaker, which focuses on production of exceptional sports watches, is often mentioned as the brand that actually invented the concept of the Swiss Sports watch. Its Alpiner 4 collection, on the other hand, revolves around the concept that combines 4 essential features of a sports watch, in a single timepiece. This means that each watch from the Alpiner series is made of stainless steel, and designed to withstand powerful anti-magnetic fields, shocks, and water immersion. This fall, Alpina extends its luxury sports collec...

The new Longines Heritage Military, a watch that unites the brand’s watchmaking history and its creative imagination, is a hat tip to one of the iconic designs used regularly in the brand’s early 20th century creations. The new addition to the Heritage range is inspired by a 1918 watch from the Longines Museum’s historical collection at the company’s Saint-Imier headquarters. Timelessly elegant, yet resolutely contemporary, the new Longines Heritage Military displays a matte black dial with 12 large Arabic numerals in white. The distinctive...

The independent Swiss brand, notable for its exploration of the 80’s Skulls n’ wheels trend, offers yet another imaginative interpretation of skulls. The new series is a hat tip to the custom of placing skulls on cars' wheels, rim and hubcap, originating from street culture, and mostly skateboarding. The new limited edition model unites main aesthetic and technical features of the Skylab 48 Speed Metal, while offering a bold contrast between the black PVD case and the steel claws and paws. The steel surfaces have been satin-brushed and polis...

This intriguing model, built around the complication that made its debut at BaselWorld 2009, is produced by a small, independent Swiss watchmaker, Rudis Sylva, which exclusively creates highly complicated watches. The manufacture, which celebrates its 10th anniversary this year, is also celebrating  the RS 16's pre-selection in the Tourbillon category of the 2016 Grand Prix d'Horlogerie de Genève (GPHG). Rudis Sylva watches are developed around the complication named the Harmonious Oscillator, which is actually a mechanism that fully counter...

This time, the famous Link collection has been reworked to meet the highest aesthetic demands of modern-day ladies. The new Link Lady, with its signature bracelet with S-shaped links, now arrives in steel or black ceramic, with an elegant diameter of 32 mm. The Link Lady now has a strap that is fully integrated into the case, since the horns have been removed. The signature bracelet retains its recognizable curved profile, but the finishes are even more pronounced than before. The subtle change is particularly noticeable on the steel models, wh...

This large, masculine model distinguished by its oversized chronograph trigger that starts and stops the time-measuring instrument, recalls the bygone era when stopwatches used by pilots were, in fact, just large pocket watches strapped over bomber jackets. Extremely reliable and precise, these timing instruments were operated by men fully clad in heavy leather jackets and big gloves. Since the gloves inhibited free movement of fingers, the dependable chronograph trigger system had to be developed in order to help them use their watches with ea...

This unusual complication allows the wearer to determine if his watch is running fast or slow, and get information about the exact amplitude of its balance. The EMC model was first introduced back in 2013. Urwerk announced it as a new concept watch and the world’s first timepiece with artificial intelligence. What makes it so special is the innovative EMC module (Electro Mechanical Control), which is inspired by a Witschi instrument, a test and measurement tool used in watch construction and repair service. The module allows the watch to monito...

In its latest rendition, the famous Hallmark of Geneva certified timepiece features a new in-house movement, and a slightly redesigned dial. This extremely legible and elegant manually wound two register chronograph with perpetual calendar now features a new dial color and a new movement caliber 1142 Q, which is a subtly reworked version of the caliber 1141QP that has powered this model from the beginning. The caliber 1142 QP is entirely designed and developed within the Manufacture workshops. The new manually-wound movement pushes the perpe...

The famous Swiss manufacture introduces the Slimline Moonphase Manufacture, a model endowed with one of the most romantic horological complications. The Manufacture Collection, which now includes more than 20 in-house calibers, welcomes the ultra-flat Slimline Moonphase Manufacture, a watch designed with the attention-to-details, and finished according to the standards of fine watchmaking. The new Moonphase model is both simple and elegant, thanks to its streamlined, vintage-inspired design. The watch features a new ivory-colored dial with sunr...

This time, the Classic Fusion marks the 8th Hublot Polo Gold Cup, which takes place every year in mid-August. The event was a perfect occasion to unveil Hublot’s latest Classic Fusion Chukker Model, a watch with a name that designates each of a number of periods (typically six) into which play in a game of polo is divided. As its name suggests, the Classic Fusion Chukker is designed to measure the length of each period, which lasts exactly 7 1/2 minutes. For the 8th edition of the international tournament in Gastaad, Hublot launches the Clas...

Breitling Navitimer Aurora Blue belongs to the famous family of Breitling travel watches. Its main feature is a practical, easy-to-read dual timezone system, which enables the wearer to track time in two different time zones. The watch features two seconds hands, one of which is red-tipped and dedicated to displaying the time in another part of the world on a 24-hour scale.  The other prominent feature of the Navitimer is its famous aviation slide rule, which turns any ordinary timepiece into a flight computer, a calculation tool that enables a...

The house of TAG Heuer introduces a number of its end-of-the-year launches, and among them the brand new Aquaracer, which is this time crafted from blackened titanium and mounted on a colorful nylon strap. This classic sports watch is a perfect timepiece to accompany any active gentleman in his adventures. Designed to withstand extreme conditions, TAG Heuer Aquaracer is water resistant to 300 meters, and therefore an ideal timing companion for diving and other water-related sporting activities. In its latest rendition, the famous Aquaracer, whi...

This imaginative watchmaker of the late eighteenth century was strongly influenced by the naturalist movement that was so popular amongst scientists, artists, and philosophers of the era. Fascinated by the beauty of nature, wildlife, plants and animals, Pierre Jaquet-Droz designed and built animated objects, also known as automata, to help his workshop sell watches and mechanical birds. He was also the first watchmaker to bring a singing bird on a pocket watch. In 2016, Montres Jaquet Droz honors the late genius with two exceptional models with...

The new Rolex Oyster Perpetual Air-King is a prominent reintroduction of an old classic, a watch that pays tribute to Rolex’s aviation roots. The new model evokes Rolex’s important role within the world of aviation, and especially its golden age during the 1930’s. This period of immense progress in aircraft performance and human capacity to conquer the skies, was also the period in which the Rolex Oyster accompanied a number of aviation pioneers on their accomplishments. Updated by the modern standards, but keeping up with the vintage aesthetic...

This beautiful perpetual calendar, of unparalleled simplicity, now arrives in an exclusive new version, featuring a sky-blue fumé dial and a robust yet lightweight titanium bodywork. The modern and quite unique perpetual calendar is offered in a very small limited edition, comprising only 10 pieces. The exclusive series has been issued to celebrate the 10th anniversary of the iconic HMC 341, which powers the H. Moser Endeavour Perpetual Calendar. H. Moser & Cie. Endeavour Perpetual Calendar is better known as one of the most streamlined perp...

This year’s The Distinguished Gentleman's Ride is taking place in just a couple of weeks, on Sunday September 25th 2016. The goal is to gather 50.000 riders in 550 cities across 90 countries to raise funds for the noble cause. Elegantly dressed gentlemen from all over the world will ride their café racers, bobbers, scramblers, and other customized and classic motorcycles in a worldwide communal event, while trying to break the stereotypes about bikers and get men talking about something which is typically considered a bit off-limits.  In 201...

Bell & Ross BR 01 92 Burning Skull made its debut at BaselWorld 2016. This interesting new addition to the Bell & Ross Skull range, launching in September 2016, arrives in a special limited edition of 500 pieces. The watch features a micro-blasted stainless steel case with tattoo-art inspired engravings on the bezel and lateral parts of the case. The hollows created in the process of engraving have been hand-painted with black lacquer to create a bold, high-impact contrast. The robust square case measures 46mm x 46mm, housing the self-winding...

Back at BaselWorld 2016, we had a chance to see Tudor's amazing new diver – Heritage Black Bay Dark. This masculine steel timepiece is entirely crafted from blackened steel, and powered by a mechanical in-house Tudor movement. In terms of its design, the newest addition to the Heritage Black Bay collection, the Heritage Black Bay Dark, remains faithful to the first Tudor diving watches. It features the domed dial and crystal, and a prominent winding crown – the Big Crown - borrowed from the historical 7924 reference from 1958. The distinctive a...

In August 1851, members of the New York Yacht Club (NYYC) raced the “America” schooner to victory in England’s Royal Yacht Squadron’s 100 Pound Cup. After this triumph, the trophy was renamed the America’s Cup in honor of the winning vessel. This year the prestige house of Ulysse Nardin celebrates the engineering of the original “America” and shows its support of the 35th America’s Cup, with a gorgeous new Classico America Timepiece. Ulysse Nardin, which is also the official partner of Team Artemis Racing, has handcrafted this glorious timep...

In a new version, Breitling Chronoliner Blacksteel combines a high-tech ceramic bezel with a blackened steel case, along with a matching dial, and a sporty rubber strap. The bold new macho timepiece is not only a technical and elegant accessory, but also an authentic pilot’s watch for the flight captains. After the steel model and the red gold limited series, Breitling presents the new triple timezone chronograph, inspired by a watch from the 1950s-1960s. For some time now, Breitling has been revamping vintage timepieces. Its latest release,...

The official Bruce Aeris quartz chronograph is a pilot’s watch designed to commemorate Bruce piloting the band’s customized Boeing 747 jumbo jet Ed Force One. In case you didn’t know, Iron Maiden front man Bruce Dickinson is a licensed pilot, and captain of the gigantic 'Ed Force One' airplane. The amazing plane was used to transport the members of the band, their crew, and more than 20 tons of stage equipment across six continents and 35 countries on their globe-trotting Book Of Souls World Tour. The impressive transporter is named after the b...

. Snyper Watches, a young watchmaking brand that debuted in 2009 with the Snyper One model, creates timepieces inspired by the design and quality of elite forces equipment. The watches are entirely Swiss-made, which means that they are designed and assembled in Geneva. In the words of Jean-Francois Ruchonnet, who is a chief designer and co-founder of the Snyper Watches, the name of the brand is also a metaphor for men seeking out women. It stands for dedication, risk, and passion. The Snyper One model, which debuted in June 2009 as a limited ed...

The latest addition to the Ateliers deMonaco range is the very special, sporty elegant chronograph, equipped with a flyback function. The function, which debuted in 1936, enables the wearer to use the reset function without the need to first stop the chronograph. In this way, flyback chronograph allows its user to save valuable time when timing an event, which made it a favorite amongst pilots and sportsmen. The flyback function is quite easy to use. Each time the wearer pushes the flyback pusher, the timing stops at the first interval and t...

While the Grand Ocean range comprises sporty-elegant but highly technical, professional time instruments, the latest addition is designed for those who prefer a bit more formal look. The new Ocean Slim Line Date is a dressy timepiece that combines perfectly with any casual outfit or elegant evening attire. However, unlike many dress watches, the Ocean Slim Line Date is extremely sturdy and water resistant to no less than 100 meters. This makes it ideal for recreational surfing, swimming, snorkeling, sailing, and water sports (except diving)....

The Grande Seconde SW watch is a redesigned, sporty version of the Maison’s iconic Grande Seconde watch. Even though its name includes abbreviation SW, which stands for the “sports watch,” this is not a typical sport watch, but rather a sport-themed watch in terms of its design. The first ladies’ watch of the Grande Seconde SW series is crafted from stainless steel and it measures 41mm in diameter. Announced as a timepiece of radiant modernity, the new Grande Seconde SW Lady celebrates the spirit of sports with a feminine touch. Dedicated to re...

Both new models, the Malte Moon Phase and Power Reserve and Malte Tourbillon Openworked, are crafted from pink gold and complemented by elegant alligator leather straps secured by a half Maltese cross-shaped folding clasp.   While the Malte Moon Phase and Power Reserve reveals a refined, classic face that combines purely poetical moon phase indicator with highly practical power reserve, the fascinating new Malte Tourbillon Openworked plays with geometric shapes, light and shades. Both creations are marked with the Hallmark of Geneva, and bo...

This time, the timelessly elegant Saxonia Automatic is fitted with a terra-brown dial, and it arrives in two different versions to celebrate the reopening of the Lange Boutique in Ginza, Tokyo. Two models, in pink gold and white gold, are adorned terra-brown solid-silver dials, which makes them the first members of the Saxonia family to feature this elegant shade. Both watches are self-winding and they feature 38.5-millimetre cases that are held on hand-stitched alligator leather straps in red brown and dark bown. The warm, earthen hue of th...

The Geneva Seal, or Poinçon de Genève, is the official seal of the City and Canton of Geneva, and a symbol of the highest accolade in the watchmaking industry. To obtain this certification, the watch, including all of its components, has to be made in the City or Canton of Geneva, its components have to be approved the by 7-member committee of the Hallmark of Geneva, and it has to pass a rigorous inspection process. Louis Vuitton celebrates the achievement in the grand manner. The Maison has created a never before seen skeleton tourbillon mo...

A unique new Maestro, crafted from stainless steel, features a self-winding mechanical movement. Its finely polished case measures 39.5mm in diameter, framing a crisp blue dial with the 13 Beatles’ album titles written all around its perimeter. A special “Help” index, located at 4 o’clock, is designed like a cover of The Beatles’ fifth studio album named Help! released in 1965. According to cover photographer Robert Freeman, the idea for the album cover was to feature the Beatles with their arms positioned to spell out a word HELP in flag sem...

The famous Swiss watch manufacturer has partnered with the Van Gogh Museum in Amsterdam to create the second series of the Reverso à Eclipse watch in tribute to Vincent van Gogh. The first series was presented in 2015 featuring his iconic Sunflowers. This time, the timelessly elegant Reverso features a delicate miniature of Van Gogh’s self-portrait. From the series of many self-portraits that Van Gogh produced during his lifetime, Jaeger-LeCoultre has chosen the one dating from 1887-88, before he had severed his ear, on which the head is shown...

Each of the dials is adorned with contrasting gold-colored hands, indices, and numerals, with ecru-colored Super-LumiNova. Panerai’s emblematic sandwich-type dials composed of two disks positioned on top of each other. The bottom dial is coated with luminous material, while the numerals and indexes are cut out of the top disc. The four new special editions with blue dials include two Luminor models — the Luminor 1950 3 Days GMT Automatic Acciaio and Luminor 1950 10 Days GMT Automatic Acciaio — and two Radiomir models, the Radiomir 1940 3 Day...

The new store is located in the very heart of Milan’s high-fashion district, at the luxury shopping area in Via Montenapoleone 1. On this very special occasion, IWC introduced the exclusive new Portugieser Chronograph Rattrapante Edition “Boutique Milano” (Ref. IW371215), which is created to celebrate the ribbon-cutting ceremony. In the words of Beppe Ambrosini, Brand Manager IWC Italy: “We are honored to officially inaugurate the Milan boutique. Milan is a city that reflects luxury par excellence, where everything is fast and dynamic, but t...

The Cat's Eye collection, which is created in 2004, marries feminine shapes with high-end complications. This innovative series won several prestigious awards, such as "Watch of the year." Widely acclaimed for its feline-inspired, seductive aesthetic and sophisticated mechanical features, the Cat’s Eye collection now embraces a mysterious new model adorned with a dark glittering dial made of aventurine. The blue of the dial, which recalls a nocturnal sky studded with stars, is contrasted by a romantic day and night complication, which appear...

The reissue of the vintage wristwatch now enters the Longines Heritage collection. Crafted from stainless steel, the cushion-shaped case of the Heritage 1969 embraces its brushed silvery dial with rose-colored hands and indexes, which give it a refined touch of elegance. Same as all other models from the Longines Heritage collection, the Heritage 1969 is modeled after one of the watches found in the Longines Museum in Saint-Imier. Longines Heritage 1969 - original Once upon a time, in 1969, the model was available in steel, with gold plating,...

This extraordinary $280,000 watch, that everyone is talking about from March, has been getting a lot of attention for its unique sweeping movement. Something like a sailboat for the wrist, this unique timepiece is distinguished by its innovative movement that offers the most original and creative display of time. A boom pulled by strong nanowires indicates the minutes, while the hours are displayed on two concentric disks. The device is regulated by a second barrel, and it also incorporates a gorgeous tourbillon! The Grand Deck Marine Tourbi...

The Heritage series celebrates Girard-Perregaux’s rich history with quite unique, vintage-styled models that are tributes to the innovations and craftsmanship of the Manufacture’s artisans. The gorgeous new Girard-Perregaux 1957 is being released on the occasion of Girard-Perregaux’s 225th anniversary, which happens this year. This exquisite new timepiece is sculpted after the iconic watches dating from the 1960s – the famous Gyromatic. In the history of watchmaking, Gyromatic will be remembered as one of the major milestones in the development...

Two new models in pastel shades, are aimed at refined ladies who appreciate elegance in fine watchmaking. The Diamond Flower Amytis is inspired by the legend of the hanging gardens of Babylon, one of the Seven Wonders of the Ancient World. Of all of the wonders, this is the only one whose location has not been definitively established, but they are believed to have been a remarkable feat of engineering. The gardens have possibly been created by Nebuchadnezzar II, a king of the Neo-Babylonian Empire, in tribute to the beauty of his wife, Queen A...

The new member of the Agonium watch family perpetuates Daniel Strom’s unique philosophy by which time is not a simple measurement, but a vital energy. All of the watchec created by Daniel Strom are imbued with a strong symbolism, which underlines the volatile nature of the human condition against the eternal nature of life. The new Agonium Nethuns II Diving Watch is dedicated to the God of Water, a natural element that most inspires life. In Etruscan mythology, Nethuns was the god of wells, of all water, and the sea. The new Strom model is insp...

The new Armin Strom Gravity Sailing is a limited edition timepiece available in a 32-piece series. The first of the watches from this exclusive run was given to the team's skipper Flavio Marazzi, who is also one of the brand ambassadors. As you can see, this beautiful sporty timekeeper features black and orange highlights, evocative of the design of the team’s catamaran and its sail. Same as all other watches from the Gravity collection, the Gravity Sailing Special Edition sports a dynamic, asymmetrical dial that exposes different layers of...

The house of Franck Muller has introduced a couple of new models this year. The new additions to the Franck Muller’s permanent range have been classified into a number of collections, each distinguished by its most prominent design and technical features. The new Vanguard Gravity Collection, which is described as an inspiring and highly complicated range, follows the success of the Maison’s Vanguard Collection that stands as a true symbol of avant-garde. These highly technical watches are also notable for their resolutely sporty design. Thei...

The famous watchmaking brand, known for its passion about military values, its history and aesthetics, has made aeronautical instrumentation one of its main sources of inspiration. The new Aéronavale, same as all other Bell & Ross watches, meets all functional criteria required by the naval forces, thus serving as a professional horological instrument. As announced in the official press release, the new Bell & Ross Vintage BR Aéronavale symbolizes military excellence and tradition. Bell & Ross Vintage BR Aéronavale is designed to complement...

The legendary Colt Chronograph Automatic, which boldly boasts its military origins, asserts itself more strongly than ever as a sturdy, masculine watch, dedicated to all those passionate for adventures. The new member of the Bretling Colt collection, which was entirely redesigned in 2011, is presented in a 44 mm-diameter satin-brushed stainless steel case. The deep black housing is coated in high-resistance carbon-based material, which gives it a distinctive shadowy appearance, and makes it even more resistant to environmental shocks. The la...

As announced by the famous watchmaking brand with rich nautical heritage, the new Lady Marine Chronometer is dedicated to all smart, beautiful, successful ladies, who appreciate fine watchmaking. In its latest iteration, the Lady Marine Chronometer unites the power of the in-house movement UN-118 with modern, refined aesthetics. 1182-160C/490 Despite its stunning visual appeal, the alluring timepiece remains an authentic marine instrument with a self-winding, mechanical core. Its in-house mechanical movement is built using the superior silici...

The Airbus A340-300 owned by the S3 program, is a reduced gravity aircraft designed to offer the experience of weightlessness, also known as zero gravity. Zero gravity can be achieved by going into space, or through the pricy, but much easier option of enjoying an S3 ZeroG Experience in a modified Airbus A300 airplane. The plane, which will bear the TAG Heuer livery when it starts marketing its S3 ZeroG flights around the world, is developed to offer everyone the chance to freely float like an astronaut, and live out the ultimate experience of...

Usain Bolt, the world's fastest man, has had a very successful year behind him. So successful that he even ponders retirement after the 2016 Olympic Game. The famous Jamaican athlete, regarded as the fastest person ever, is the first Olympian champion to take all three events: the 100 meters and 200 meters world records, as well as the record in the 4×100 meters relay. The first man at the modern Olympic Games to win six gold medals in sprinting, and the eleven-time world champion, is also Hublot's watch ambassador. In order to mark another yea...

The Massaro shoemaking atelier, which is carrying on a family business founded in 1894 by Raymond Massaro, specializes in gilded and pleated leather. Even today, the shoemakers of Massaro use the old pedal-operated sewing machines from the founder’s era. This year’s Salon International de la Haute Horlogerie in January showcased the first fruit of collaboration between Roger Dubuis and Maison Massaro. Back then, the Velvet by Massaro collection was introduced as a luxury trilogy dedicated to the golden age of Hollywood. The first watch from...

The fruit of this interesting partnership is the Eberhard & Co. Extra-Fort Special Edition for Moreschi timepiece, which pays tribute to Moreschi’s founder Mario Moreschi. Mr. Moreschi, who was truly passionate about flying, used to have an Eberhard watch which was passed down from one generation to another. This vintage model from 1949 inspires the latest creation, while epitomizing elegance, beauty, and savoir faire of Swiss watchmaking and Italian leather goods. The vintage-inspired Extra-Fort Special Edition for Moreschi is a refined tim...

With this exclusive range, named Petite Heure Minute Thousand Year Lights, the Maison celebrates the ornamental beauty of flowers in five limited edition timepieces tailored for women’s wrists. The Petite Heure Minute, which is one of the most emblematic models for Jaquet Droz, is distinguished by its off-center sub-dial at 12 o'clock. This interesting feature has allowed the craftsmen of Jaquet Droz to use the free space on the dial to express their limitless creativity. The new version of the Petite Heure Minute is decorated using an ances...

Vacheron Constantin presents new additions to its Historiques collection, which includes some of the most interesting vintage-styled timepieces available on the market. The famous luxury watchmaker has just introduced three heritage models, all much sought-after among watch aficionados, in completely new versions. The collection includes the Cornes de vache 1955 model, which is inspired by the historic 1955 chronograph; the cushion-shaped American 1921, and the Ultra-fine 1955 in platinum, equipped with a gold caliber. Three new watches of the...

Breitling has just released a new version of its Avenger II Seawolf model, which is one of the most powerful diving watches available on the market. This professional diving instrument, distinguished by its amazing level of water resistance - to the depth of 3000 meters, or 10,000 feet - is now presented in a special, limited edition series. The new Breitling Avenger II Seawolf Blacksteel features a black-coated stainless steel case, and a contrasting vibrant yellow dial. Its sturdy 45 mm-wide case is fitted with a helium escapement valve, a...